Maria Sharapova is turning her hand to the candy business, launching her Sugarpova brand earlier today at Henri Bendel in New York City.

The Sugarpova brand features twelve types of sweets which is said to reflects the fun, fashionable and sweet side of the tennis star, who not only named brand, but she also invested her own money into the project.

Unlike the poster for the brand, Maria opted for a less sugary approach to the launch today wearing a David Koma Fall 2012 dress.

Her sparkling silver glitter collar dress with a silver-and-blue sequined chain link-print was styled with blue Sergio Rossi suede pumps and Henri Bendel jewels.

I’m glad the collar is less ridge off the runway.

A purposely messy bun and a dark pink lip colour completed her look.

It’s interesting how Maria tends to favour London-based designers.

Credit: Style.com & Getty