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19.07.12 Advertising

Mila Kunis’ Miss Dior Fall 2012 Ad Campaign

There is perhaps no contemporary star who quite represents the modern woman the way Mila Kunis does. Which is why I find it amazing and appropriate that she should find herself as the face of the new Miss Dior Bag Fall/Winter 2012 campaign.

Lensed by Vogue favourite Mario Sorrenti, Kunis appears in a series of photographs and a video inspired by 1950s Hollywood glamour. Although a thoroughly modern icon, Kunis looks timeless and elegant in the black and white shots.

Her large hair bow, dark makeup, and sky-high heels capture both an innocence and high fashion aesthetic that is extremely compelling.

In fact, Dior describes the photographs as, “The very essence of the House of Dior.”

Quite a compliment indeed.

Credit: Courtesy of Dior

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11 Responses to Mila Kunis’ Miss Dior Fall 2012 Ad Campaign

  1. Rebecca Z July 20, 2012 at 05:27 #

    It works for me. I like the photos and I love Mila–I think she looks gamine and adorable.

  2. Dan Oliver July 19, 2012 at 19:36 #

    I love Mila she looks flawless the campaign is not anything special and only time will tell if she is a good fit for the brand but i really like her.

  3. Christina July 19, 2012 at 17:06 #

    I agree with the overall tone above.

    VERY boring pictures. It’s as though someone at Dior said ‘Hey, let’s try ‘Old Hollywood Glamour’ with a few soft focus black and white shots. Nice idea, though a little banal, but it just hasn’t worked here.

    And I don’t see Kunis as a good fit for Dior at all. She would suit a more ‘street-wise’ American brand, not a classic Paris fashion house.

    • Bec July 19, 2012 at 17:49 #

      Word.

  4. Amber July 19, 2012 at 16:36 #

    Not liking the styling at all. she looks good in a few shots but overall it’s a meh campaign

  5. Andreas | Indian Fashion July 19, 2012 at 16:15 #

    I really love the campaign. I definitely agree that Mila Kunis represents the modern woman. She looks absolutely gorgeous and fits very well in these kind of shots!

  6. Ade July 19, 2012 at 15:05 #

    What a boring campaign. I put more effort into my passport photograph than this.

  7. Kelly July 19, 2012 at 14:20 #

    Forgive me for not understanding, but how exactly does she really represent the “modern woman” so well? I guess I just don’t get it…I got why Natalie Portman, and I get why Marion Cotillard and Charlize Theron, but I just don’t get Mila Kunis in this role.

    I also agree with dee that this styling does not suit her. I think she looks much better in more laid-back looks.

    • lifeisdolce July 19, 2012 at 14:57 #

      totally agree with you. she’s cute and funny but she’s not miss christian dior, i’m certainly not awed by her.

  8. Christine July 19, 2012 at 14:06 #

    Gorgeous. If only she can translate some of this to the RC.

  9. dee July 19, 2012 at 14:05 #

    I don’t care for her hairstyle and bow. It doesn’t seem like its her. I don’t know if she is a good fit for Dior.

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