Naomi Watts and Stella McCartney showed us that sometimes less is more at the NSPCC Pop Art Ball last week.

The busy working mothers, both in their forties, looked fresh faced and youthful, shunning the usual smoky eyes and coloured lips for a simple no-make-up look.

The secret to achieving this is not to go completely make-up free, however, but rather cut down on the number of products and use just one of the new generation of technologically advanced multi-taskers: a BB Cream.

Instead of layering primer, foundation, concealer and powder, which can look heavy and aging, especially in the summer months, a BB cream can impart a glowing, even complexion.

Blemish or beauty balms act as a moisturizer, primer, foundation, anti-aging serum, spot treatment and sunblock all in one. And while they may provide sheerer coverage than a foundation, any trouble spots can be covered with a dab of concealer, giving skin a more dewy, plump appearance.

Make-up artist Lisa Eldridge, whose clients include Cameron Diaz, Heidi Klum and Cate Blanchett, sums it up: “….not only is a BB cream an illuminator, moisturiser and protector with SPF. It also has corrective and balancing qualities. Your one stop shop to flawless, beautiful skin.”

What else do you need to achieve this look?

Naomi Watts tints her eyelashes rather than use a mascara, and Stella McCartney’s desert island must have? Eyeliner.

Finish off with a slick of natural lip lacquer and this is a modern look that can work anywhere, day or night.

Stila Stay all Day 10-in-1 HD Beauty BalmSephora.com
Garnier Skin Renew Miracle Skin Perfector B.B. CreamBoots.com
Cle de Peau Beaute ConcealerSaks.com
Bobbi Brown Long-Wear Gel EyelinerSelfridges.com
Nars Lip Lacquer in Chelsea GirlsSephora.com

Credit: Getty