Dove Cameron Unleashes Her Alter-Ego in Urban Decay’s Naked Shaped Palette Campaign
Urban Decay has a new partner in crime – Emmy-winning actress and platinum-selling singer Dove Cameron. It’s a collaboration that feels almost too perfect. Dove is known for defying expectations and shapeshifting between identities in music, film, and fashion. Urban Decay, of course, has always thrived on the same spirit: beauty that doesn’t behave.
So what’s the first move in this new era? The Naked Shapeshifter Multi-Tasking Palette – and yes, it’s so much more than “just another nude palette.”
This all-in-one kit comes in warm and cool versions, offering 14 shades across four finishes – matte, cream, shimmer, and a touch of sparkle. The formulas are long-wear (up to 16 hours, no creasing or fading) and versatile enough to do it all: sculpt cheekbones, shape brows, contour jawlines, or add a wash of light-catching shimmer across lids. Basically, it’s a face-in-a-palette that lets you slip into whatever alter ego you’re feeling that day.
Dove, who fronts the campaign, is the perfect muse. Her own career has been a masterclass in reinvention – from Disney darling to bold alt-pop star, she’s embraced transformation at every turn. The imagery reflects that same energy: fearless, expressive, and always ready to break the mould.
Urban Decay has recently declared itself in a “Battle of the Bland,” promising a future built on transformation and unapologetic creativity. Pairing with Dove feels like the brand doubling down on that promise. She’s not just a face of the campaign – she embodies the whole ethos.
And while the palette is practical (creams that double as brow fillers, shadows that moonlight as liners, highlighters that gleam without glitter), it’s also playful. You’re not just blending shades – you’re bending the rules of what makeup can be.
The Naked Shapeshifter Palette is available now, priced at £45 / $56, online at Sephora, Ulta, and Urban Decay.
So, whether you’re in the mood for subtle definition or a full-blown metamorphosis, consider this palette your backstage pass to reinvention.
FTC Disclaimer: Keep in mind that I may receive commissions when you click links and make purchases. However, this does not impact my reviews.
