June 21, 2024

TOVE x MERIT Celebrate The Launch Of Their Signature Bag Collaboration

 Naomi Ackie attends the MERIT & TOVE dinner to celebrate the launch of their signature bag collaboration

The recent collaboration between TOVE and Merit brings together the best of fashion and beauty, celebrated with a chic dinner event in London. This partnership showcases TOVE’s hallmark of understated elegance, paired with Merit’s dedication to minimalist beauty.

TOVE, renowned for its refined and minimalist designs, has created a new limited edition evening bag for this collaboration. The bag, crafted from vegan silk, epitomises versatility, designed to be worn as either a clutch or a shoulder bag, catering to the modern woman’s need for adaptable fashion.

The launch event was hosted at the TOVE and Merit Pop-up store, gathering a stylish crowd to mark the occasion. Among the notable guests was Naomi Ackie, who donned a sophisticated plum two-piece ensemble from TOVE.

TOVE Spring 2024

Jenna Coleman, embracing her chic summer maternity style, wore a beautiful ivory TOVE Raquel silk maxi dress.

Meanwhile, Sabrina Elba opted for an elegant black TOVE Iana gathered stretch-jersey maxi dress, complemented by shades, exuding an effortless cool energy.

The TOVE x Merit collaboration bag collaboration will be available on Merit’s website from June 26. This launch promises to offer fashion enthusiasts a versatile and stylish accessory that aligns with both brands’ minimalist aesthetics.

TOVE Resort 2024

Credit: Dave Benett/Getty Images / Vogue.com

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