Dior Men’s Spring 2024 Advertising Campaign With Jimin

For the Dior Spring 2024 collection, Kim Jones is redrawing the contours of the men’s wardrobe according to the archetypes that make it up.

A neo-identity, highlighted at the heart of a campaign embodied by singer, dancer, and songwriter Jimin, ambassador and friend of the house.

Between graphic purity and bucolic romanticism, the shots reflect this virtuoso reinvention of codes; the architectural construction is softened and fluidified in favour of comfort and practicality, questioning the function of modern tailoring.

Alternately soft of preppy, knitwear is worked into twisted turtleneck sweaters or cashmere knits with removable bandanas.

The house’s symbols are revisited, such as the “Dior” signature – deployed on sleeveless pullovers – or the CD diamond, transformed into a rhomboid motif.

A captivating timelessness that also punctuates the hit the road backpack. An ode to excellence, exploring the many facets of the Dior silhouette.

Photographer: Alasdair McLellan.

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