H&M Studio AW21 Collection Launches Today

The new H&M Studio AW21 Collection launching today in select stores and at HM.com, and celebrities such as Gigi Hadid, MJ Rodriguez, Halle Bailey, and Barbie Ferreira have already snapped up some of the must-have pieces.

H&M Studio Autumn/Winter 2021 collection is charged with attitude, passion, and regal spirit – and it’s ready to rule the world.

Designed to strengthen and empower, the collection mixes and matches dramatic volumes with energetic bodysuits and leggings, oversized tailoring with second-skin knitwear, glamorous crystal-studded accessories and streetwise loungewear. The collection is designed and fit for a new-gen queen.

Inspired by an agenda-setting muse that is fearless, brave, and unafraid to make a statement, the Autumn collection is full of regal style references, including a punchy colour palette of royal blue, power purple, and acidic shots of orange and green enliven pale grey, black and cream staples.

The collection is made with more sustainably sourced materials such as recycled polyester, organic cotton and recycled polyamide.

“It feels like the right time for a strong Studio collection designed to make you feel like a queen. Comfort is still key, but we’ve amped up the attitude with empowering pieces in ultra-comfortable fabrics to make you look and feel confident,” says Ann-Sofie Johansson, Creative Advisor at H&M

Gigi Hadid and MJ Rodriguez are wearing the H&M Studio High Leg Denim Bodysuit and Oversized Cut-Out Jeans.

Halle Bailey wore the H&M Studio Pinstripe Blazer, Pinstripe Bustier and Oversized Pants.

While Barbie Ferreira wore the Bustier and Pants, with the Rhinestone Necklace

Credit: Images courtesy of H&M