As part of this initiative, they are debuting a line of t-shirts today for the whole family to spread the word about voting.
Celebrity fans have spotting wearing the t-shirts include Sofia Richie, Kate Bosworth, and Whitney Port.
H&M believes everyone should have access to great fashion, a seat at the table and a voice to advocate for what matters most.
They are happy to announce all customers and staff visiting any of their 562 stores nationwide will be encouraged to text HMVOTES to 26797 to check their registration status or sign up to vote, in partnership with I AM A VOTER.
H&M has also created a separate landing page on hm.com supporting the ACLU’s efforts to help ensure everyone understands their rights as a voter and has access to vote by mail in their respective state, through the ACLU’s vote by mail education tool. A companywide internal campaign will provide even more education around voting rights, access and history to H&M’s U.S. employees.
Click here to shop the collection.