H&M have announce a flirtatious and feminine collaboration with the Colombian designer Johanna Ortiz.
The collection will featuring a flamboyant colour palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement.
An exclusive ‘pre-drop’ of four dress styles will be released in selected stores and at hm.com on Tuesday 3rd December 2019; the main collection will be available in March 2020.
The pre-drop comprises a capsule wardrobe of four styles that are synonymous with Johanna Ortiz’s flirtatious-yet-effortless aesthetic: the tunic dress, the wrap dress, the mini dress and the tiered floor-length style.
Four exotic floral prints from Ortiz’s archive – “Wild Roses”, “Orchid Paradise,” “Cacatua” and “Coquelicots” – featured in vibrant new colourways of warm yellow, dusty pink, forest green printed and coral-infused dark brown, and are reinvented for a new audience with fabulous ruffles and rippling cuff and hem details. How to wear them now? Ortiz suggests pairing with minimal sandals, lavish earrings, and beach hair in summer, but these dresses are also perfect with chunky boots or black tights and heels for the Christmas party season.
“The prints all come from my obsession with the flowers, the palm trees and the beautiful colours I am blessed to see out the window when I wake up at home in Cali, in my native Colombia. The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration,” says Johanna Ortiz.
Are you excited about this collaboration?