The forties influence was still very much in evidence at the Screen Actors Guild Awards over the weekend. But while Jessica Chastain (aka Jessica Rabbit), Naomi Watts and Naya Rivera stuck to a conventional Veronica Lake side-parting with loose waves, Amanda Seyfried, Julianne Moore and Jennifer Lawrence added a twist to the look, pinning one side of the hair back completely.
Stylist Mark Townsend, whose clients include all of the Olsen sisters, Nicole Richie and Lea Michele, talked to us about how he achieved Jennifer Lawrence’s red carpet style for the event.
‘For the Screen Actors Guild Awards I was inspired by old Hollywood glamour, so I wanted Jennifer’s hair to show that influence and inspiration,’ Mark said. ‘But I wanted it to be young and very modern as well.’
‘To get her side swept waves, I started by applying a nickel-sized amount of Dove Color Care Leave On Conditioner into Jennifer’s damp hair – she’s colored her hair so much lately so her hair needs added moisture and protection.’
‘Next, I loaded her hair with the Dove Style+Care Nourishing Curls Whipped Cream Mousse and blow dried with a large round brush. To give her hair a loose wave, I wrapped sections of hair varying from 2 to 5 inches around a 1 1/4 inch curling iron, leaving the ends out.’
‘I took a small amount of Dove Frizz-Free Shine Cream-Serum in my hands, rubbed my hands together and then raked my fingers through the waves to break them up and give the hair amazing shine, then took the hair from the right side, twisted it and then pinned it in the back with a few bobby pins.
‘To give the hair a cool, lived-in texture, I sprayed Oribe Dry Texturizing Spray from mid-length to ends and scrunched with my hands. I finished by spraying Dove Strength & Shine Extra Hold Hairspray liberally all over to keep her hair in place all night and give the hair even more shine.’
It will be interesting to see how this red carpet trend evolves this month with the BATFA’s, Grammy’s and Academy Awards still to go.
Dove STYLE+care Frizz-Free Shine Cream-Serum
Oribe Dry Texturizing Spray
Dove STYLE+care Hairspray, Strength & Shine, Extra Hold