Today I was at Bicester Village for the launch of the British Designers Collective pop-up boutique which runs from March 22 to May 9.

The event was attended by many fashion bloggers and journalists from all over the world, plus the British Fashion Council’s Young Style Ambassador, Alexa Chung.

She was flying the flag for British fashion wearing a Bella Freud ‘je t’aime Jane’ sweater.

This sweater pays homage to Jane Birkin and Serge Gainsbourg’s legendary love affair.

Alexa also wore a Celine Resort 2012 floral-print A-line skirt to show off her slender legs and black Nicholas Kirkwood loafers.

This is a very typically laidback look for Miss Chung.

Credit: Style.com & Getty