Zendaya Wore Ashi Studio Couture To The ‘Spider-Man: Brand New Day’ Mexico City Fan Event

On Monday, Zendaya attended the Spider-Man: Brand New Day fan event at Aztlan Feria de Chapultepec in Mexico City, continuing the darker aesthetic that has defined this press tour.

For the occasion, she wore a black Ashi Studio Spring 2026 Couture gown. The standout feature was the web-like knit embroidery that swept diagonally across the bodice and one sleeve, finished with glass tassels and long beaded fringe cascading from the cuffs. It was an especially apt choice considering Spider-Man’s webs are created from his hands, making the sleeve detailing a clever extension of the film’s central theme rather than a decorative flourish.

The contrast between the smooth silk crepe and the textured embroidered panel also caught my attention. It almost feels as though the dress is in the middle of a transformation, which neatly echoes Peter Parker’s own transformation into Spider-Man.

Is it too dramatic for a fan event? I’m sure some will say yes. But this press tour has consistently prioritised storytelling, and this look stayed firmly on message.

I was also pleased to see a different hairstyle after a run of similar looks for the first run of this press tour. The updo freshened everything up, although I’ve never been a huge fan of baby bangs.

Jacob & Co. Jacob’s Web Collection earrings completed her look.

Stylist: Law Roach. Makeup Artist: Ernesto Casillas.

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