Tolami Benson Rewrites WAG Style At The 2026 World Cup

The World Cup WAG aesthetic has changed dramatically over the last two decades.

Back in 2006, the Baden-Baden era was defined by visible wealth. This was the age of Victoria Beckham, Cheryl Cole and the wives and girlfriends who became celebrities in their own right. The look was unapologetically glamorous, paparazzi-friendly and rooted in the luxury boom of the early 2000s. Think fitted tops, cut-off denim shorts, Hermès Birkins, oversized sunglasses, salon blowouts and enough bronzer to be visible from the back row of the stadium.

While some football partners still hold onto elements of that formula, today’s generation has largely moved in a different direction. Fashion-editor cool, vintage influences, sustainability and personal branding now play a much bigger role.

Tolami Benson, fiancée of England and Arsenal star Bukayo Saka, has emerged as one of the clearest examples of that shift.

Spotted in the stands supporting England during the 2026 FIFA World Cup, Tolami wore a bespoke upcycled denim look that managed to celebrate both club and country without feeling remotely like traditional fan merchandise.

The standout piece was a pair of oversized jorts featuring a frayed appliqué lion stretching across the front, an inventive reference to England’s Three Lions crest. The design also incorporated the number 87, a nod to Saka’s first squad number when he made his Arsenal debut. The final digit appeared in red, a subtle reference to his current No. 7 shirt and, of course, Arsenal’s signature colour.

What makes the look particularly interesting is that it wasn’t simply customised sportswear. The piece was created through Loom, a fashion platform built around redesigning and reworking existing garments. Their philosophy centres on extending the life of clothing through bespoke alterations and creative reconstruction, making sustainability part of the design process rather than an afterthought.

That approach feels perfectly in step with where fashion is right now. Instead of buying something new for a single event, the focus shifts towards creating something personal with meaning already stitched into it.

Even the red Kangol cap carried significance. Beyond tying into Arsenal’s colours, the hat gave the look a distinctly British point of view. Kangol remains one of the country’s most recognisable heritage brands, with roots stretching from British street culture to music, sport and fashion.

The luxury is still there, but now it’s found in originality rather than recognisability. And few football partners are navigating that shift better than Tolami Benson.

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