Julia Garner Named Loewe Global Brand Ambassador

Loewe has announced Julia Garner as the first global brand ambassador appointed under the creative direction of Jack McCollough and Lazaro Hernandez, marking the beginning of a new chapter for the house.

The partnership is an interesting one, as Julia’s style has long gravitated towards retro-inspired glamour, whereas the designers’ work centres on a modern femininity that feels instinctive and strong. This will signal a new style chapter for the actress, and we will likely see that play out during her upcoming projects, including Tyrant, where she stars opposite Charlize Theron for Amazon MGM Studios.

Julia said that Loewe’s dedication to craft is a key part of the appeal. She has often spoken about how acting requires patience and trust, building a performance gradually from within. That same sense of discipline and curiosity is something she recognises in the house.

McCollough and Hernandez say the connection with Garner was immediate, citing her commitment to her work and her willingness to take risks as qualities that align with their vision for Loewe moving forward.

As the brand continues to evolve under their leadership, it is a huge honour for Julia to become the first ambassador chosen to represent this new era.

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