Dakota Johnson Named As Valentino’s New Global Brand Ambassador

Some of Dakota Johnson’s most unforgettable red carpet moments came during her Gucci era under Alessandro Michele. From ethereal lace gowns to those bejewelled, bohemian silhouettes that became her unofficial signature, Dakota was the living embodiment of Michele’s romantic maximalism.

So, when Valentino announced her as its new global brand ambassador today, it felt like a natural continuation — especially in a year where celebrities are following their favourite creative directors, from Greta Lee joining Jonathan Anderson at Dior to Ayo Edebiri moving with Matthieu Blazy to Chanel.

Michele’s creative direction at Valentino hasn’t strayed far from his Gucci vision — it’s still rich with symbolism, nostalgia, and an unapologetically poetic spirit. Dakota’s ease with this aesthetic makes her the perfect muse for this new chapter, and I can’t help but wonder if her love of sheer dresses will continue into her Valentino era.

As she put it, “I’m elated to be joining the Valentino family, and beyond happy to be reunited with my dearest friend Alessandro Michele.”

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