Selena Gomez Wore Cult Gaia To Rare Eau de Parfum Launch Event
Selena Gomez marked the launch of her Rare Eau de Parfum with a night in New York that blended glamour, fun, and just the right amount of personal flair.
You’ve probably already seen the Instagram campaign—Selena in a bathrobe, flashing her 8-carat engagement ring, and making the case that perfume ads should come with a side of playfulness. Rare Beauty even took the celebration to the streets, unveiling scratch-and-sniff billboards that released a soft vanilla scent when, well, scratched.
But let’s talk about that dress. The off-white Cult Gaia Renata gown was a masterclass in fluid movement. Its layered, draped fringe cascaded elegantly with every step, skimming her body with grace. The halter neckline and open back added a hint of drama, while the creamy tone brought a softness that tied beautifully to the fragrance’s “subtly sexy” description.
With her hair swept back into a simple ponytail and Melinda Maria Norah Pave earrings and rings glinting under the lights, Selena delivered a look that was as warm and inviting as the scent she was celebrating.
Cult Gaia’s Bambu sandal completed her look.
Stylist: Erin Walsh. Makeup Artist: Hung Vanngo. Hair Stylist: Renato Campora.
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