Ashanti’s BET Awards Curls Created with Bounce Curl

All eyes were on Ashanti as she graced the 2025 BET Awards red carpet in a stunning, curve-hugging gown — but it was her voluminous, high-shine curls that truly stole the show. The superstar’s head-turning hairstyle was created by celebrity hairstylist Dhairius Thomas using exclusively Bounce Curl’s award-winning lineup of clean, high-performance products designed specifically for textured hair.

The vision for Ashanti’s red carpet look centered on bold, touchable curls with movement, shine, and lasting definition — a style that required a foundation of moisture, strength, and frizz control to withstand the flashing lights and cameras of the event. Bounce Curl’s innovative formulations made this possible while maintaining the health and integrity of Ashanti’s natural hair texture.

Dharius shared how he brought the look to life

“We started off Ashanti’s look by washing her curls with Bounce Curls’ Gentle Clarifying Shampoo to remove any impurities or chemicals from the hair, followed by the Ayurvedic Deep Conditioner to lock in that moisture. 
While her hair  was still wet, I went in by section to detangle and define her curls with the Define Edgelift Brush, then applied the Avocado & Rose Oil Clump & Define Cream throughout the entire head.

I diffused the curls until they were about 90% dry, sprayed the Alcohol-Free Hairspray, then finished drying. To complete the look, I added a finishing shine with the Light Oil. “

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