Emily Ratajkowski Stars in Gucci’s GG Monogram Campaign

Set against the golden glow of Cannes, Gucci’s latest campaign is less about posing and more about presence. Emily Ratajkowski moves through city corners and beachside strolls with a quiet ease, all while wrapped in the enduring signature of the House: the GG Monogram.

Shot by Daniel Arnold, the campaign captures a relaxed rhythm—half street style, half cinematic diary—where the GG isn’t just a logo, but a well-travelled companion. Whether it’s slung across a new Giglio handbag or stitched into a reissued Gucci Savoy travel piece, the monogram takes on a lived-in, everyday relevance.

The Giglio, first seen on the Resort 2026 runway in Florence, adds a poetic nod to Gucci’s roots, with its namesake lily tying the House back to its Florentine heritage. It’s structured, elegant, and grounded in craftsmanship without shouting about it.

The campaign also ushers in fresh Ophidia silhouettes, nodding to the late ’70s with that unmistakable Web stripe and Double G emblem, all softened by the warm canvas and green lining.

Whether you’re after mini duffles or vintage daydreams, this campaign proves one thing: the GG Monogram isn’t a relic. It’s a rhythm, a code, a state of mind.

CREDITS
Art Director: Riccardo Zanola
Director: Harrison Boyce
Photographer: Daniel Arnold
Stylist: Virginie Benarroch
Make Up: Aurore Gibrien
Hair: Benjamin Muller
Talents: Emily Ratajkowski

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