Chloe x Halle Bailey star in the new Fendi #MeAndMyPeekaboo campaign.
For the first time ever, Fendi handed over complete creative control to the talent.
So not only did the singing sister duo star in the campaign, but they also assembled their own creative team and concept to create this beautiful imagery and video for Fendi.
Fendi selected the sisters to be the faces of the iconic Peekaboo bag, due to their activism, talent, and strong creative vision.
It would seem that the family – famiglia – bond is very important to Fendi, as they have previously cast Kim Kardashian, North West, and Kris Jenner, as well as sisters TK Wonder and Cipriana Quann, plus J-Pop stars Ami and Aya in the past.
“#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds,” said Silvia Venturini Fendi, Fendi Creative Director, “and there is no more visible pair of sisters right now than Chloe x Halle.”
The girls worked with their stylist, Zerina Akers (who styles Beyoncé), art director Andrew Makadsi, videographer Derek Milton, and photographer Julian Dakdouk, who captured them for this Fall/Winter 2020-2021 campaign.
Here are some highlights from the sisters interview:
Why did you decide to take part in this project? What are your feelings about it?
Since we can remember, we have always been huge fans of the Fendi brand. Fendi is theperfect mixture of classy and sexy, and we were more than happy to be a part of this project.
What was the inspiration for this video? Tell us about your creative process?
This video was inspired by a song off of our new album called “Busy Boy.” With the playful lyrics, we wanted to mix dreamy scenery to compliment the song and the playfulness of the peekaboo bag. Filming content during quarantine is so much fun because it allows you to beextra creative, and in this case we got to shoot every scene from home in our backyard.
The Peekaboo is all about family. What is it like to work side by side as sisters?
Working side by side as sisters is truly a blessing. Constantly having someone by your side, who is going through the same journey as you, is comforting and so very important. Especially when you’re in the limelight and sharing your life with so many people. Having someone there to hold your hand along the way is refreshing.
As sisters, do you have similar or very different styles? Do you inspire each other?
As sisters, even though in some ways we are similar, we are mostly opposites of each other.We have very different everyday and going out style. We think our differences really complementone another, and are the perfect contrast when it comes to our art and creativity.
What is your favorite way to style your Peekaboo?
Honestly, there is not just one favorite way for us to style our Peekaboo. What we love about the Peekaboo is how universal it is, we can literally wear it with anything. Of course it looks absolutely amazing with a beautiful going out dress, but also could look great wearing an everyday denim look.
What advice would you give to your followers on navigating these times and taking action?
Definitely try to remain hopeful and positive during these times. With everything going on in the world, it’s so easy to get down and give in to the uncertainty of the future. But this year 2020 is not over yet, and through the darkest times, come the most beautiful sunrises. Don’t be afraid to continue speaking up for justice, and for what’s right. Let’s make the future generations proud of us.
What can we expect to see from you in the next few months? What are you most excited about?
In the next few months, you can expect exciting new performances, new visuals to songs off of our new album “Ungodly Hour”, and so much more. We can’t wait for the future.
The #MeAndMyPeekaboo campaign is set to launch globally from the end of July, while the new Peekaboo bag will hit stores from August.