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June 22, 2020 Advertising

Jane Fonda & Lil Nas X Star In The Gucci ‘Off the Grid’ Campaign

Posted by Catherine Kallon
Jane Fonda & Lil Nas X star Star In The Gucci 'Off the Grid' Campaign

Jane Fonda (actress and political activist) has been arrested five times for protesting alongside other climate change activists. 

So it was no surprise that the climate change activist was unveiled at  the new face of the new Gucci campaign for their new sustainable line, which she stars alongside ‘Old Town Road’ artist and fashion icon Lil Nas X.

The campaign is dubbed ‘Gucci Off The Grid,’ and it boasts products made from recyclable and organic materials in order to cut down on pollution.

The collection is the first line produced by the brand’s new sustainable arm, Gucci Circular Lines.

Jane Fonda & Lil Nas X star Star In The Gucci 'Off the Grid' Campaign

The ad featuring the new products shows Jane and Lil Nas X appear to shun city life in order to build their own ‘tree homes’ made out of twigs, leaves and other sustainable objects.

Gucci’s creative director Alessandro Michele revealed that the teamwork demonstrated by climate activists inspired him to create his new sustainable line.

“The collection is the result of teamwork; everybody brought something to it,” the designer said in a press release. “And in the campaign, too, there is this idea of dialogue among people building something new.”

King Princess, Miyavi and David de Rothschild are also featured in the campaign.

You can order this collection now from Gucci.com.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell

Credit: Gucci

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4 Responses to Jane Fonda & Lil Nas X Star In The Gucci ‘Off the Grid’ Campaign

  1. Dominos June 23, 2020 at 11:28 am #

    The suit looks great on her but the shoes are awful. It’s as though they styled it with no thought as to who would be wearing it and if it works for her.

  2. phee June 23, 2020 at 6:53 am #

    They all look great. Not loving the shoes though.
    Interesting video. held my interest.

  3. TeaAtTwo June 22, 2020 at 3:38 pm #

    I hope the collection has pants that aren’t so wide-legged cut.

    • Angela C Dailey June 23, 2020 at 6:49 pm #

      Absolutely the cutest. I think everyone looks Beautiful. Kudos to Hane Fonda and those shoes!?

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