Jane Fonda (actress and political activist) has been arrested five times for protesting alongside other climate change activists.
So it was no surprise that the climate change activist was unveiled at the new face of the new Gucci campaign for their new sustainable line, which she stars alongside ‘Old Town Road’ artist and fashion icon Lil Nas X.
The campaign is dubbed ‘Gucci Off The Grid,’ and it boasts products made from recyclable and organic materials in order to cut down on pollution.
The collection is the first line produced by the brand’s new sustainable arm, Gucci Circular Lines.
The ad featuring the new products shows Jane and Lil Nas X appear to shun city life in order to build their own ‘tree homes’ made out of twigs, leaves and other sustainable objects.
Gucci’s creative director Alessandro Michele revealed that the teamwork demonstrated by climate activists inspired him to create his new sustainable line.
“The collection is the result of teamwork; everybody brought something to it,” the designer said in a press release. “And in the campaign, too, there is this idea of dialogue among people building something new.”
King Princess, Miyavi and David de Rothschild are also featured in the campaign.
You can order this collection now from Gucci.com.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell