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January 21, 2020 Advertising

Coach Launches ‘Originals Go Their Own Way’ Campaign Starring Jennifer Lopez and Michael B. Jordan

Coach launched their ‘Originals Go Their Own Way,’ campaign for Spring 2020 in which we get to see new face of Coach, Jennifer Lopez, in her first campaign for the house, and global face of Coach menswear Michael B. Jordan.

The campaign tells the story of authentic self-expression through the lens of its powerful cast which is set in New York City, Coach’s home since 1941.

Aside from being very colourful, the ads feel spontaneous, real and playful to reflect the inclusive and optimistic spirit of the house and New York City; celebrating authenticity, and individuality.

Emphasized by the inspiring stories of Lopez and Jordan, both known as courageously independent individuals who have paved new paths while staying true to themselves, the campaign advocates for doing things your own way and expressing yourself through purpose and style.

The campaign was shot by Juergen Teller.

Courtesy of Coach

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2020 Producers Guild Awards

2020 Producers Guild Awards

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Laverne Cox Wore Michael Fausto To L’Oreal’s Matrix Destination 2020

14 Responses to Coach Launches ‘Originals Go Their Own Way’ Campaign Starring Jennifer Lopez and Michael B. Jordan

  1. Guest January 22, 2020 at 8:09 pm #

    I only like JLo on the pictures where she smiles, they are however very good ones.

  2. Guest January 22, 2020 at 5:04 pm #

    I don’t mind the shots but the story to accompany them makes me groan. Some lame ‘Buy our products to empower and express yourself’. I understand why companies are doing it but it reads cheap profiteering.

  3. Guest January 22, 2020 at 12:34 pm #

    Did they only spend $1 on the campaign?
    I mean in total.

  4. Guest January 22, 2020 at 10:13 am #

    These look so random and do nothing to convince me of JLo as a Coach ambassador.

  5. Catarina_M January 22, 2020 at 9:20 am #

    I’m in love with that red coat.

  6. JohnM219 January 21, 2020 at 10:30 pm #

    Jen looks terrible in the green look.

    How unflattering.

    • Guest January 21, 2020 at 11:33 pm #

      Lol, I just commented that I (marginally) like the green look. It’s the color, which I love. But your comment made me take a second and closer look — and now I see what you mean…

    • JohnM219 January 21, 2020 at 11:40 pm #

      The looks themselves work!

      The glam not so much…

  7. Guest January 21, 2020 at 10:24 pm #

    Noooooooooooo….. MBJ looks good despite Coach, not because. Those tired denim jackets, ugh.

    I actually like JLo’s looks (marginally) better esp the green (2nd from the bottom)

  8. Guest January 21, 2020 at 8:04 pm #

    MBJ looks fantastic in these pictures. I am still not buying JL as a Coach woman and I think these pictures are not doing her or the Coach items justice.

    • Originalmeme January 21, 2020 at 10:20 pm #

      I’m to buying her as a Coach woman either. Not luxe enough for her.

    • Priyanka9 January 22, 2020 at 6:56 am #

      Coca-Cola fired Ellie Fox in Sioux Falls but Ellie now earnes $8850 working with Fitbit from home…………………………………………..Easyjob50.com

  9. Guest January 21, 2020 at 6:45 pm #

    Jlo’s make up is very off and harsh. i wish the make up was better

  10. Originalmeme January 21, 2020 at 6:20 pm #

    JLo is so overexposed at this point and she looks awful in that closeup.

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