Coach launched their ‘Originals Go Their Own Way,’ campaign for Spring 2020 in which we get to see new face of Coach, Jennifer Lopez, in her first campaign for the house, and global face of Coach menswear Michael B. Jordan.
The campaign tells the story of authentic self-expression through the lens of its powerful cast which is set in New York City, Coach’s home since 1941.
Aside from being very colourful, the ads feel spontaneous, real and playful to reflect the inclusive and optimistic spirit of the house and New York City; celebrating authenticity, and individuality.
Emphasized by the inspiring stories of Lopez and Jordan, both known as courageously independent individuals who have paved new paths while staying true to themselves, the campaign advocates for doing things your own way and expressing yourself through purpose and style.
The campaign was shot by Juergen Teller.
Courtesy of Coach