Rita Ora In Veni Vici Couture & Sorapol - Coca Cola Contour Centenary Bar Photocall

Rita Ora attended a photocall to mark the 100th anniversary of the iconic Coca-Cola Bottle held at the opening of the Contour Centenary Bar on the morning of Thursday (March 19) in London, England.

I know what you’re thinking, that is a lot of gown for a morning photocall, but 1. This is Rita Ora whose motto is ‘more is more’ and 2. This is a centenary celebration of a super brand, so a big gown adequately serves the occasion.

The choice of red was a no brainer, considering this is the colour associated with the brand, so Rita channelled her inner Jessica Rabbit wearing a Veni Vici Couture strapless peplum gown with a flowing train.

I love the styling, which includes waved tresses à la Veronica Lake, plus her favoured red lip which serves her well here.

Once inside the venue, Rita had a second bombshell moment changing into another red gown; this time she wore a more sultry satin halter number from London label Sorapol.

Oozing with plenty of sex appeal, what I particularly loved about this look were the Sophia Webster ‘Share A Coco-Cola’ pumps from the designers Fall 2015 collection which couldn’t have been a more apt way to round out her look.