With a brand new year comes a new set of branded advertising. This year started off with two super exciting announcements by famed hair care brands, L’Oreal Professionnel and Pantene. After much consideration, L’Oreal Professionel has chosen Kirsten Dunst as their first ever spokesperson whereas seasoned supermodel, Gisele Bundchen has signed on as Pantene’s newest ambassador to North America.
In a first for the brand, L’Oreal turned to Hollywood to select their ideal spokesperson. Kirsten Dunst’s perfectly fit the bill as she feels close to the brand and thoroughly appreciates L’Oreal’s stylistic efforts. She recently spoke with Women’s Wear Daily about her thoughts on the evolving brand. “…I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles,” says Kirsten.
The radiant star looks stunning in the new campaign in which she sports effortless beach waves, a chocolate smoky eye and bronzed neutral lip. Kirsten’s signature blonde locks and striking looks were previously seen in various advertisements for Bulgari when she appeared as the face for their Mon Jasmin Noir Fragrance in 2011.
Aiming for another notable blonde, Pantene is excited to feature Gisele’s highly covetable blonde tousled locks as their North American Ambassador. Having been the ultimate hair inspiration to many girls, the Brazilian beauty’s impeccably waved hair can now be achieved by the masses. Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble noted the qualities that make Gisele both an ideal ambassador and phenomenal person overall. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves,” says Kevin, “she is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart.”
We can’t wait for the upcoming hair looks these blond beauties will be sporting in upcoming campaigns.
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Posted by Amna Anwar on January 17th, 2014 In: