19.09.14 Advertising

L’Oreal Paris Collection Exclusive Pure Reds Campaign

L'Oreal Paris Collection Exclusive Pure Reds campaign

Blake Lively, Zoe Saldana, Jane Fonda, Laetitia Casta, Julianne Moore, Liya Kebede, Freida Pinto, Eva Longoria, Natasha Poly and Aishwarya Rai Bachchan star in the latest L’Oreal Paris Collection Exclusive Pure Reds campaign, which was shot by Norman Jean Roy.

Each of the ambassadors are dressed in white (Zoe and Liya in Elie Saab Spring 2014) with a bold red lip, but the twist is they are not all wearing the same shade.

The red lip shades were inspired by their skin tones and even their hair colour to create the perfect match.

L’Oreal is hoping to diminish the fear of choosing such a bold lip colour with the new collection.

L’Oreal make-up artist Lynsey Alexander said, “The correct red should leave you feeling empowered, confident, and sexy all at once whilst ultimately being something you choose to wear and not something that wears you. There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it’s not the one for you.”

All of our favourite L’Oreal girls appear in the ad, with the exception of new girl Kirsten Dunst, Cheryl Cole and Sonam Kapoor.

A few of the shades are below. I’m having a strong pull towards Laetitia’s deep rouge.

Credit: L’Oreal Paris & kleobeaute

09.07.14 Advertising

Rita Ora for Roberto Cavalli Fall 2014 Ad Campaign

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Having already modelled for DKNY, Material Girl, Rimmel and Adidas, Rita Ora is now the face of Roberto Cavalli’s Fall 2014 ad campaign.

The ‘R.I.P.’ singer gave us plenty of hints that this was coming, considering there was a period when she wore nothing but Cavalli – plus she was pretty much stationed on Cavalli’s boat during the whole of Cannes this year.

In the ads, shot by Francesco Carrozzini, the singer dons the designer’s exotic prints, including a flowy dress and a cleavage-baring pantsuit, all while wearing a Marilyn Monroe-esque wig.

Clearly ecstatic about the end results, Rita said on Instagram “RitaOraForCavalli Finally it’s OUT! Madonna Mia!! I love you @robertcavalli @eva_cavalli This collaboration is a huge Honour.”

Do you share her excitement?

Credit: Roberto Cavalli

Beyonce Knowles In Gucci – Wild Orchid Ad Campaign

Beyonce Knowles In Gucci - Wild Orchid Ad Campaign

Beyoncé Knowles introduced her first fragrance, ‘Heat’, back in 2010, followed by a collection of editions including ‘Heat Ultimate Elixir’, ‘Heat Rush’, ‘Midnight Heat’ and ‘Heat Mrs Carter Show World Tour’.

The singer’s latest fragrance, ‘Heat Wild Orchid’, due to be released this summer, has been described as ‘an enticing, mouth-watering fragrance that emits a fierce, feminine energy’.

The notes also go onto say that it’s believed to have magical aphrodisiac qualities, which give the scent its exotic signature. Enveloped by an addictive mélange of fruits, florals and woods, it creates a captivating and memorable scent.

Michael Thompson captured the singer looking very provocative for the ad campaign, wearing a Gucci Fall 2012 black chiffon keyhole gown enriched with burgundy embellishments.

You may remember that Emma Stone wore this same gown to ‘The Amazing Spider-Man’ Paris Premiere and Florence Welch wore a similar long-sleeved Gucci gown to her London concert back in 2012.

Credit: Style.com

25.03.14 Advertising

Marion Cotillard For Lady Dior 2014

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Marion Cotillard lends her beauty to the Lady Dior campaign.

The French actress was captured by Jean-Baptiste Mondino with the iconic bag, wearing delicately feminine creations from the Pre-Fall 2014 collection.

Effortlessly gliding through the air, the Lady Dior on her arm – in fuchsia leather, brown crocodile or covered in a floral and graphic print – is an extension of who she is: timelessly elegant.

Credit: Courtesy of Dior

17.03.14 Advertising

Chanel Coco Mademoiselle 2014 Starring Keira Knightley

Today, Chanel debuts the third chapter in the advertising campaign for world’s number one selling fragrance: Coco Mademoiselle.

Oscar-nominated actress Keira Knightley takes up the role as Coco Mademoiselle with the same rebellious grace she’s embodied since she became the fragrance’s face in 2007.

Under the guidance of one of her favorite directors, Joe Wright, Knightley embarks on a cinematic adventure in a film inspired by the irresistibly modern scent, which explores a new chapter in the life of this sexy, mischievous and free woman.

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Credit: Courtesy of Chanel

21.02.14 Advertising

Jennifer Lawrence’s New Ad Campaign For Dior

Jennifer Lawrence Dior

The new ad campaign featuring Jennifer Lawrence for Dior was released today, hot on the heels of the announcement that the star has just extended her contract for an additional three years.

Jennifer looks completely stunning and chic in her third campaign shot by Patrick Demarchelier, which shows the short-haired actress cradling the Miss Dior bag, with other close-up shots focusing on her beauty and her tousled windswept hair.

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The print campaign is set to be released in Marie Claire UK, followed by the April issue of Vanity Fair. There is also a video connected to this campaign which will also be released on Dior.com on March 2.

“Now I get the haute couture thing”, JLaw says with her typical mischievous smile, looking directly into the camera; “It’s a big deal” – no doubt in reference to her “It’s Dior Haute Couture… whatever that means” comment during awards season last year.

Credit: WWD

31.01.14 Advertising, Beauty, Hair

Blake Lively’s L’Oreal Paris Volume Filler TV Commercial

L’Oreal Paris is rolling out their new Volume Filler range for fine, thin hair ad campaign which features their latest ambassador Blake Lively.

In the ad, which waxes lyrical about how the shampoo range, made with Filloxane, increases the diameter of your hair, Blake wears a sexy black keyhole dress and her wedding ring.

The ad ends with the famous line, ‘You’re Worth It”.