19.03.12

My-Wardrobe.com Take Dubai

Last week I was in Dubai to celebrate the launch of my-wardrobe.com in the Middle East.

After flying business class with Emirates, Emily from Fashion Foie Gras and I arrived at the Ritz Carlton hotel which was our base for four days and the location of the event.

We went straight into hair and make-up before donning our my-wardrobe.com pieces. I wore an A.P.C. Batick print silk dress, whilst Emily wore a Seafolly black safari print dress.

Before the event, Emily and I met with founder and CEO of my-wardrobe.com Sarah Curran.

She explained to us that at my-wardrobe.com, their aim is to provide their customers with wearable pieces for the woman with a realistic limit on her budget.

With sales in the UK soaring, it was the right time to spread their wings and conquer the Middle East.

But how would my-wardrobe.com sell this concept to women at this launch party who were carrying Birkin bags and wearing $6,000 Giuseppe Zanotti x Kanye West shoes?

They set up a shopping event the very next day.

Credit: Olivia Halvorsen Photography

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12 Responses to My-Wardrobe.com Take Dubai

  1. Erik March 19, 2012 at 09:12 #

    Oh my, that’s huge! Did you get to see a lot from Dubai city? x

    • Fashion Critic March 19, 2012 at 09:30 #

      yes..it’s beautiful

  2. Martin March 19, 2012 at 10:49 #

    It is so wonderful. Love the pictures. Must have been fun!

  3. Linda March 19, 2012 at 10:58 #

    That sounds like soooo much fun! The flight with Emirates was an adventure in itself! (I read Emily’s post).

  4. AW March 19, 2012 at 13:31 #

    FC you are very photogenic

    • Fashion Critic March 19, 2012 at 13:56 #

      thanks for saying so…I wish it were true ;)

  5. EmmaWoodhouse March 19, 2012 at 13:47 #

    Looks amazing! Love your dress :)

  6. manja March 19, 2012 at 14:13 #

    hI looks like you had a good time.did you cut your hair?

    • Fashion Critic March 19, 2012 at 14:36 #

      no, it’s was pulled back

      it was an amazing time

  7. Binkie March 19, 2012 at 22:29 #

    Look at You lady!!…What a beaut

  8. Lee March 22, 2012 at 08:51 #

    Aww.. It’s a pity you weren’t on my flight! I would have been so honoured! (I work for Emirates in Business Class but on the A380.) Glad you had a great time in Dubai :)

    • Fashion Critic March 22, 2012 at 09:14 #

      aww….next time.

      I was hard to fly back economy after enjoying all that legroom ;)

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