19.03.12 Take Dubai

Last week I was in Dubai to celebrate the launch of in the Middle East.

After flying business class with Emirates, Emily from Fashion Foie Gras and I arrived at the Ritz Carlton hotel which was our base for four days and the location of the event.

We went straight into hair and make-up before donning our pieces. I wore an A.P.C. Batick print silk dress, whilst Emily wore a Seafolly black safari print dress.

Before the event, Emily and I met with founder and CEO of Sarah Curran.

She explained to us that at, their aim is to provide their customers with wearable pieces for the woman with a realistic limit on her budget.

With sales in the UK soaring, it was the right time to spread their wings and conquer the Middle East.

But how would sell this concept to women at this launch party who were carrying Birkin bags and wearing $6,000 Giuseppe Zanotti x Kanye West shoes?

They set up a shopping event the very next day.

Credit: Olivia Halvorsen Photography

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12 Responses to Take Dubai

  1. Lee March 22, 2012 at 08:51 #

    Aww.. It’s a pity you weren’t on my flight! I would have been so honoured! (I work for Emirates in Business Class but on the A380.) Glad you had a great time in Dubai 🙂

    • Fashion Critic March 22, 2012 at 09:14 #

      aww….next time.

      I was hard to fly back economy after enjoying all that legroom 😉

  2. Binkie March 19, 2012 at 22:29 #

    Look at You lady!!…What a beaut

  3. manja March 19, 2012 at 14:13 #

    hI looks like you had a good time.did you cut your hair?

    • Fashion Critic March 19, 2012 at 14:36 #

      no, it’s was pulled back

      it was an amazing time

  4. EmmaWoodhouse March 19, 2012 at 13:47 #

    Looks amazing! Love your dress 🙂

  5. AW March 19, 2012 at 13:31 #

    FC you are very photogenic

    • Fashion Critic March 19, 2012 at 13:56 #

      thanks for saying so…I wish it were true 😉

  6. Linda March 19, 2012 at 10:58 #

    That sounds like soooo much fun! The flight with Emirates was an adventure in itself! (I read Emily’s post).

  7. Martin March 19, 2012 at 10:49 #

    It is so wonderful. Love the pictures. Must have been fun!

  8. Erik March 19, 2012 at 09:12 #

    Oh my, that’s huge! Did you get to see a lot from Dubai city? x

    • Fashion Critic March 19, 2012 at 09:30 #’s beautiful

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