Hoyeon and Carlos Alcaraz Represented Louis Vuitton At The FIFA World Cup 2026 Final

Before the action got underway at the FIFA World Cup 2026 Final, Louis Vuitton once again reminded us just how deeply ingrained the House has become in the world’s biggest sporting events. From Formula 1 and tennis to football, the French luxury brand has become a familiar presence wherever major trophies are presented to elite athletes.

Louis Vuitton ambassadors Hoyeon and Carlos Alcaraz joined FIFA legends Andrés Iniesta and Mario Kempes on the pitch to present the FIFA World Cup Trophy in its official Louis Vuitton Trophy Trunk, handcrafted by the House’s artisans at its historic Asnières-sur-Seine workshops near Paris.

While the trophy was the main attraction, there were still a couple of fashion moments worth noting.

Pink Pitch Perfect

Hoyeon wore a Louis Vuitton Resort 2027 pink satin braid-embroidered keyhole dress, its textured finish reminding me of pink licorice laces. Her choice of Louis Vuitton Sneakerina trainers also made perfect sense for walking across the pitch.

That said, I think the white version of the trainers would have looked even fresher with the dress than the tan pair she selected.

Easy Elegance

Fresh from finishing runner-up at Wimbledon, Carlos Alcaraz was on hand to support his fellow Spaniards, wearing a beige silk-cashmere single-breasted Louis Vuitton suit styled with beige LV Jazz loafers.

The relaxed tailoring felt entirely appropriate for the occasion. He did, however, change before taking his seat in the stands, which proved to be a wise decision considering the exuberant celebrations after Spain lifted the trophy.

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