Calvin Klein Unveils New Fall 2025 Campaign Starring Trent Alexander-Arnold
Footballers and underwear campaigns: a match made in marketing heaven. We’ve had David Beckham strutting for Calvin Klein, Emporio Armani, H&M and BOSS, Jude Bellingham teamed up with SKIMS, and now Trent Alexander-Arnold steps into the spotlight for Calvin Klein’s Fall 2025 underwear and denim.
The Liverpool-born, now Real Madrid star, brings a mix of high-octane energy and effortless cool. Think six-pack abs, athletic grace, and a fanbase that would watch him fold laundry in CK briefs and still call it art. Shot by Gordon von Steiner, the campaign captures Trent from the pitch to the streets, styled in iconic underwear, crisp denim, and sleek fall layers.
Trent says it best: “Stepping into Calvin Klein’s iconic underwear and denim really got me in a powerful, confident state of mind…shooting in Madrid made it even more personal and fun.”
CK’s Fall 2025 collection is all about modernizing classics: seamless underwear with the stitch-free Infinity Bond waistband, Intense Power and Microfiber Stretch fabrics, and the refreshed 90s Straight Jean in vintage and deep indigo washes. Layer with a Relaxed Denim Jacket, Wool Blend Overcoat, or Padded Harrington Jacket for instant street-to-stadium style.
Football + underwear campaigns? Yeah, it works.
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