July 15, 2020

Celebrities Love…Alexander McQueen’s The Story Bag

For the new Spring 2020 season, Alexander McQueen has re-introduced their bag called ‘The Story.’

It’s an instant classic that transcends trends, as it’s in a league of its own.

I first spotted this bag at the brands press preview some months back, and it was clear that this was going to be a staple, especially with celebrities.

‘The Story’ isn’t one particular bag, it’s a range.

‘The Story’ bag only comes in one size. With ‘The Story Shoulder bag’ and at tote called ‘The Tall Story’ making up part of the range.

The range goes even further when you breakdown the colourways (five fabulous colours: black, red, khaki, orchid pink, and white); whipstitch, grommet and studded accents, plus textures from leather to raffia.

Each style is trimmed with brass hardware and finishing.

The design is inspired by the unique narratives of our lives, especially as women, which is central to the house of Alexander McQueen. ‘The Story’ represents the McQueen woman of the new decade, whose femininity is accompanied by an undeniable strength.

Laura Dern gave us our first red carpet sighting of this bag at the BAFTA nominees reception this year.

Selena Gomez, Naomi Campbell, and Kaia Gerber are just a few celebs who have also been spotted carrying this new bag.

Most recently Jodie Turner-Smith, Ana de Armas, and Sylvia Hoeks have been spotted carrying the bag.  It has also been a hit with your favourite influencers and FROW’ers like Tamu McPherson.

Get ready to start your own love story with this bag, which is now available instore and online on, MATCHESFASHION.COM,, 24S, and NET-A-PORTER.

Credit: Alexander McQueen via Backgrid & Getty

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One Response to Celebrities Love…Alexander McQueen’s The Story Bag

  1. TeaAtTwo July 15, 2020 at 8:52 pm #

    I love that pink floral dress worn in the 2nd pic but the black version doesn’t go that well with it.
    Can’t decide which colour is my favourite yet.

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