03.01.19 Advertising, Menswear

Michael B. Jordan Debuts as Global Face of Coach Men’s

Fashion Blogger Catherine Kallon features Michael B. Jordan Debuts as Global Face of Coach Men’s

Coach released their men’s global advertising campaign for Spring 2019 starring actor and producer Michael B. Jordan, who makes his debut as the first global face of Coach menswear.

The actor, who is redefining Hollywood standards, captures the cool optimism of the Coach Guy in a series of images set ‘backstage’ at a faded carnival.

Shot in a sunlit desert landscape outside of Los Angeles, the photographs depict the ‘Black Panther’ star on a vintage car, dressed in the house’s reimagined iconic American silhouettes—a colour block shearling jacket, a blue leather moto and a patchwork leather MA-1.

The campaign also stars the new season’s hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall.

Coinciding with the men’s Spring 2019 launch, Coach also unveils its campaign for the men’s fragrance collection, starring Michael. Set in a garage among chrome-plated reflections, the scene shows Jordan sitting in a vintage car and conveys the approachable masculinity of the Coach Guy.

To bring these campaigns to life, Coach worked with photographer Craig McDean, stylist Jane How, art director Fabien Baron, makeup artist Carola Gonzalez and hair stylist Jove Edmond.

If you were unsure if Coach cool enough for Michael B. Jordan, you needn’t have worried. He is so cool, hes’s smoldering in these pictures.

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5 Responses to Michael B. Jordan Debuts as Global Face of Coach Men’s

  1. CreoleLady January 4, 2019 at 1:31 am #

    Good for him but hmm, is Coach’s tailoring up to setting off his incredibly buff physique? These casual looks are promising, it’s business and formal that I wonder about. Will be interesting, that”s for sure.

  2. TeaAtTwo January 3, 2019 at 3:56 pm #

    Just wondering – how is he ‘redefining Hollywood standards’?

    • Vizual Ninja January 3, 2019 at 10:01 pm #

      The official release by coach had that exact sentence, so Coach’ PR would be the best to answer that. Minorities are still very under represented in Hollywood today: the fact that MBJ has garnered success not just as an actor but as a producer as well, as an African American, in the industry is what I believe they are referring to.

      • TeaAtTwo January 4, 2019 at 10:41 am #

        I realised that it was written by Coach but I mean all success to him but Denzel Washington and Will Smith have done the same before him and there are other black and other minorities making waves in the industry.

    • JHH January 3, 2019 at 11:42 pm #

      I think that they are referring to MBJ’s commitment to diversity and including people of color in his work. Recently, both Variety and Atlantic Magazine offered lengthy articles about his commitment and efforts with respect to diversity and inclusion and his work as a producer.

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