Coach released their men’s global advertising campaign for Spring 2019 starring actor and producer Michael B. Jordan, who makes his debut as the first global face of Coach menswear.
The actor, who is redefining Hollywood standards, captures the cool optimism of the Coach Guy in a series of images set ‘backstage’ at a faded carnival.
Shot in a sunlit desert landscape outside of Los Angeles, the photographs depict the ‘Black Panther’ star on a vintage car, dressed in the house’s reimagined iconic American silhouettes—a colour block shearling jacket, a blue leather moto and a patchwork leather MA-1.
The campaign also stars the new season’s hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall.
Coinciding with the men’s Spring 2019 launch, Coach also unveils its campaign for the men’s fragrance collection, starring Michael. Set in a garage among chrome-plated reflections, the scene shows Jordan sitting in a vintage car and conveys the approachable masculinity of the Coach Guy.
To bring these campaigns to life, Coach worked with photographer Craig McDean, stylist Jane How, art director Fabien Baron, makeup artist Carola Gonzalez and hair stylist Jove Edmond.
If you were unsure if Coach cool enough for Michael B. Jordan, you needn’t have worried. He is so cool, hes’s smoldering in these pictures.