Red Carpet Fashion Awards

H&M invited me to view their new ad to launch the David Beckham Bodywear collection, which was directed by Guy Ritchie at the Soho Hotel in London yesterday.

It was quite a fancy affair, with champagne, canapés and popcorn.

After the first viewing of the ad, the PR asked us if we wanted to watch the ad again; we all said yes for, erm, research purposes of course.

The ad shows David waving goodbye to his three sons (actors) in his dressing gown, which becomes caught in the door of the Range Rover.

He chases the Range Rover, jumping over hedges, which leaves him shirt-less, running through gardens, tennis courts and swimming through a pool which leaves him soaking wet.

Just when you think he is going to catch up with the car, it speeds off again and the ad ends with a coach full of tourists snapping the topless Becks before he continues to chase the car in his slippers.

The ad will air for the first time tonight in the UK on Channel 4 at 9.50pm.

The new Burberry Spring 2013 ad campaign, shot by Mario Testino, was released earlier today.

I was excited to discover that Romeo Beckham appears in the campaign which features Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell.

This is Romeo’s first ad campaign and I have to say the youngster looks to have a bright future in fashion ahead of him – he is a natural.

I’m sure his parents, especially Victoria, are very proud.

Ad Between Posts

Carrera y Carrera were inspired by the melody, harmony and rhythm which are so intrinsic to Spanish music and culture to create the Música collection.

Olivia Palermo continues to be the face of the Spanish brand, showcasing their stunning rings, statement necklaces and earrings which were created for the passionate, modern, feminine, daring woman.

Sporting soft waves and cat-eyes that accentuate her big brown eyes whilst channelling her inner Rita Hayworth for the 40s style shoot, the American beauty wears sophisticated feminine pieces by Balenciaga, Carolina Herrera and Temperley London with a bold masculine Karl Lagerfeld black suit added into the mix.

What do you think of this campaign?

Credit: Image.net

Beyonce Knowles looks stunning in the latest ads for House of Dereon’s Fall 2012 collection.

The superstar, who co-designs the line with her mother Tina Knowles, rocks a stylish fedora and some curve-hugging clothes in the print ads, which show the singer strutting her stuff on the beach.

Despite the serene location, Beyonce gives off a very rock n’roll feel wearing a leather bomber jacket and sheer leopard-print maxi-skirt in one photo, and an edgy leather moto vest with high-waisted print harem pants in another.

B’s favourite circle The Row for Linda Farrow sunglasses even make an appearance, paired with a body-con black dress with cutout detailing.

I’m curious as to whether these revealing shots were taken before or after her pregnancy – it would not surprise me one bit to find out that this is her post-baby bod. This is Beyonce, after all.

Credit: House of Dereon Facebook

As we know, Lana Del Rey, one of the biggest names in music, will be the face and voice of H&M this autumn.

Here are some additional images from her print campaign shot by Inez van Lamsweerde and Vinoodh Matadin.

Lana wears a mix of pieces from the H&M autumn collection ranging from a green sweater to printed leggings, a tweed biker jacket, wool faux-fur-trimmed coat and tweed figure-hugging faux-leather-trimmed dress.

In each shot her hair is styled in her now signature beehive bouffant.

See more of the collection here.

I particularly love the printed pieces and the beige-embellished skirts. The wine-coloured leather-look pants caught my eye too.

Credit: H&M




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