Red Carpet Fashion Awards

Solange Knowles has been revealed as the face of Madewell’s Fall 2012 ad campaign, ‘Mix Well. Madewell’.

The premise of the campaign is in the title as the brand encourages us to mix things up by styling boyfriend jeans with colourful pumps, yellow in this case – not surprisingly as this is Solange’s favourite colour.

Also featured in the video are denim jackets, sweaters, a cardigan with stripes, a printed frock, a colourful geometric-print top, and a polka-dot blazer which is paired with light denim shirt for an interesting combo.

We’ve loved Solange for her mix-and-match style, so it’s no wonder Madewell snapped her up as their ambassador for this campaign.

I don’t know about you, but after watching that video, I have several pieces on my want list starting with that polka-dot blazer.

Credit: Madwell


Last winter, the fashion world and Hollywood were both abuzz with the news that ‘Twilight’ Star Ashley Greene had landed a major campaign as the face of DKNY’s Spring 2012 collection.

It seems as though the brand was happy with Ashley’s work, because images have emerged of the star sporting the Fall 2012 line for a new slew of advertisements

As a quintessential New York brand, Ashley has the slightly edgier, darker image that is needed to convey DKNY’s aesthetic.

I love the way Ashley’s porcelain skin is offset by her deep brown hair and the clean, precise silhouettes of DKNY’s fall collection — I would even go so far as to say that I like these images more than her Spring 2012 campaign.

What do you think? Do you agree that Ashley Greene is a good fit for the famous DKNY brand?

Credit: dknyprgirl.tumblr.com

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There is perhaps no contemporary star who quite represents the modern woman the way Mila Kunis does. Which is why I find it amazing and appropriate that she should find herself as the face of the new Miss Dior Bag Fall/Winter 2012 campaign.

Lensed by Vogue favourite Mario Sorrenti, Kunis appears in a series of photographs and a video inspired by 1950s Hollywood glamour. Although a thoroughly modern icon, Kunis looks timeless and elegant in the black and white shots.

Her large hair bow, dark makeup, and sky-high heels capture both an innocence and high fashion aesthetic that is extremely compelling.

In fact, Dior describes the photographs as, “The very essence of the House of Dior.”

Quite a compliment indeed.

Credit: Courtesy of Dior

I have been eagerly awaiting the Alexander McQueen Fall 2012 ad campaign which was finally released yesterday.

David Sims captured Finnish model Suvi Kopoen sporting the same platinum blonde coif that the models showcased when they took to the runway back in March.

Between the futuristic origami set design, the metallic visor, the exaggerated shapes and heel-less shoes, Suvi looks like a beautiful creature from outer space.

Check out the full campaign over at AlexanderMcQueen.com.

Credit: Alexander McQueen

Karlie Kloss is the most sought after model in the business.

She walks in countless shows and features in many ad campaigns.

For Spring 2012 she reprises her role as the face of Oscar de la Renta which was shot by Craig McDean.

The campaign features runway looks including shoes and handbags, as well as sunglasses which features a style from Oscar de la Renta’s collaboration with Linda Farrow.

Read more…

Mila Kunis takes over from Natalie Portman as the face of Christian Dior.

The ‘Black Swan’ star fronts the Spring 2012 ad campaign which is set to debut worldwide this month.

Though she admits to being new to the fashion game, and having an off-duty wardrobe that consists mostly of tees and jeans, Mila tells WWD.com that she’s excited to glam up her look in Dior.

“I find that Dior is an incredibly grounded house. I always thought what Dior does is so sophisticated, feminine and beautiful.”

On their part, Dior is just as pleased to be working with Mila. Delphine Arnault, deputy general manager at Dior, tells WWD, “Mila Kunis is a very talented young actress; she embodies the true modern woman. Her performance in ‘Black Swan’ was remarkable. She is very gifted.” She also goes on to say that the brand is looking forward to having a long relationship with the actress.

I’m sure you are as excited as I am to see Mila step on the red carpet as the official face of Dior. Read more…




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