21.03.13 Advertising

Beyonce Knowles for H&M’s Summer 2013 Campaign

Beyonce for H&M Summer 2013

Beyoncé Knowles has been unveiled as the star of H&M’s Summer 2013 campaign.

The entertainer, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads which were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund, featuring pieces from the H&M summer collection.

The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, with the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

The swimwear and beachwear pieces which feature in the collection will be available in H&M stores and online worldwide in May.

Beyoncé said, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer”, says Donald Schneider, H&M’s Creative Director.

Credit: Inez van Lamsweerde and Vinoodh Matadin for H&M

22.02.13 Advertising

First Look: Jennifer Lawrence’s Miss Dior Campaign

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With the Academy Awards just around the corner, Dior has released the first set of pictures of Jennifer Lawrence’s Miss Dior Campaign.

The Oscar nominated actress for ‘Sliver Linings Playbook’, was shot by Willy Vanderperre wearing pieces from the Spring 2013 collection.

Glamorously showcasing both blue and rose-pink Miss Dior chain-accented bags, the other two black-and-white images are close up beauty shots.

I’m very impressed with this campaign so-far. As you know I haven’t been the biggest champion of the Lawrence-Dior collabo, but I have to eat my words on this occasion.

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Credit: WWD

06.02.13 Advertising, Menswear

David Beckham’s H&M Bodywear TV Ad

H&M invited me to view their new ad to launch the David Beckham Bodywear collection, which was directed by Guy Ritchie at the Soho Hotel in London yesterday.

It was quite a fancy affair, with champagne, canapés and popcorn.

After the first viewing of the ad, the PR asked us if we wanted to watch the ad again; we all said yes for, erm, research purposes of course.

The ad shows David waving goodbye to his three sons (actors) in his dressing gown, which becomes caught in the door of the Range Rover.

He chases the Range Rover, jumping over hedges, which leaves him shirt-less, running through gardens, tennis courts and swimming through a pool which leaves him soaking wet.

Just when you think he is going to catch up with the car, it speeds off again and the ad ends with a coach full of tourists snapping the topless Becks before he continues to chase the car in his slippers.

The ad will air for the first time tonight in the UK on Channel 4 at 9.50pm.

17.12.12 Advertising

Romeo Beckham for Burberry Spring 2013

The new Burberry Spring 2013 ad campaign, shot by Mario Testino, was released earlier today.

I was excited to discover that Romeo Beckham appears in the campaign which features Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell.

This is Romeo’s first ad campaign and I have to say the youngster looks to have a bright future in fashion ahead of him – he is a natural.

I’m sure his parents, especially Victoria, are very proud.

22.08.12 Advertising

Carrera y Carrera: Olivia Palermo Presents The Música Collection

Carrera y Carrera were inspired by the melody, harmony and rhythm which are so intrinsic to Spanish music and culture to create the Música collection.

Olivia Palermo continues to be the face of the Spanish brand, showcasing their stunning rings, statement necklaces and earrings which were created for the passionate, modern, feminine, daring woman.

Sporting soft waves and cat-eyes that accentuate her big brown eyes whilst channelling her inner Rita Hayworth for the 40s style shoot, the American beauty wears sophisticated feminine pieces by Balenciaga, Carolina Herrera and Temperley London with a bold masculine Karl Lagerfeld black suit added into the mix.

What do you think of this campaign?

Credit: Image.net