Beyonce Knowles looks stunning in the latest ads for House of Dereon’s Fall 2012 collection.
The superstar, who co-designs the line with her mother Tina Knowles, rocks a stylish fedora and some curve-hugging clothes in the print ads, which show the singer strutting her stuff on the beach.
Despite the serene location, Beyonce gives off a very rock n’roll feel wearing a leather bomber jacket and sheer leopard-print maxi-skirt in one photo, and an edgy leather moto vest with high-waisted print harem pants in another.
B’s favourite circle The Row for Linda Farrow sunglasses even make an appearance, paired with a body-con black dress with cutout detailing.
I’m curious as to whether these revealing shots were taken before or after her pregnancy – it would not surprise me one bit to find out that this is her post-baby bod. This is Beyonce, after all.
- Beyonce Knowles For House of Dereon Fall 2012 Ad Campaign
- Beyonce Knowles For House of Dereon Fall 2012 Ad Campaign
Credit: House of Dereon Facebook
MORE FROM RED CARPET FASHION AWARDS:
Posted by Lauren McCarthy on August 22nd, 2012 In: Advertising, Beyonce Knowles












Rihanna’s Mary Katrantzou ‘Teleport’ Tunic And Tom Ford Boots
Who Was Your Best Dressed At The 2013 Billboard Music Awards?
Carly Rae Jepsen In Dyanthe – 2013 Billboard Music Awards
Stana Katic In Nicholas Oakwell Couture – 2013 Billboard Music Awards
Chloe Moretz In Fendi – 2013 Billboard Music Awards
Shania Twain In Pavoni by Mikael D. – 2013 Billboard Music Awards

















tacky, and even that is an understatement.
+1
+2 Oh my gosh YES
I don’t care for the clothes or the ad.
I highly doubt that those pics haven’t been photo-shopped especially the one with the LBD. I just hate the boots and I think the clothes aren’t so bad considering what Tina Knowles has done in the past. The LBD looks a lot like the bandage dress of Herve Leger………
I highly doubt that those pics haven’t been photo-shopped especially the one with the LBD. I just hate the boots and I think the clothes aren’t so bad considering what Tina Knowles has done in the past. The LBD looks a lot like the bandage dress of Herve Leger………anyway not so bad
“This is Beyonce, after all”….
Let me rephrase:
“This is Photoshop, after all”…
Thanks for your attention.
Does anyone even wear this label? Not even co-designer Beyonce sports their wears on a semi-regular basis. I’m surprised this “couture” line even still exists; although perhaps I’m vastly underestimating its saleability.
No doubt she looks incredible!!!! The only problem I have with this ad is that it’s so simple, missing that signature WOW factor of hers.
But am I the only one that thought that this was Rihanna at first glance???
The black/gold shoes are by mcqueen, btw.
She apparently wants to be Demi Lovato.
+1
Great ad but not a fan of their clothes.
So the glasses are from Farrow and the shoes are from McQueen…and the clothes are from some ghost designer….this is TRULY couture
I am so tired of her tryin’ to do the hipster look…. STOP IT!!!… The Hipster look is Solange’s thing, and it’s quite tired and played thanks to the millions tumblr fashionistas…. Beyonce needs to stick to her Diana Ross, Diva, Glamazon look….
+1. She simply lacks the authenticity to pull off the look. I’m not saying she doesn’t look amazing because she does, but it’s just so forced.
Beyonce is not playing the hipster thing, she is just giving her face for her OWN brand.
Ok this is not amazing, but its not pretentious, they never tried to be anything BIG and luxurious, she always said this was for real woman without a lot of money, so don’t be so mean w Beyonce.
I always feel a little sorry for Beyonce, having to indulge her mother in this silliness. Although, I have noticed it has improved from what has been done in the past. It’s Solange who’s really the fashion forward member of the family. She’s the one who should put out her own separate label, or store.