22.08.12 Advertising

Beyonce Knowles For House of Dereon Fall 2012 Ad Campaign

Beyonce Knowles looks stunning in the latest ads for House of Dereon’s Fall 2012 collection.

The superstar, who co-designs the line with her mother Tina Knowles, rocks a stylish fedora and some curve-hugging clothes in the print ads, which show the singer strutting her stuff on the beach.

Despite the serene location, Beyonce gives off a very rock n’roll feel wearing a leather bomber jacket and sheer leopard-print maxi-skirt in one photo, and an edgy leather moto vest with high-waisted print harem pants in another.

B’s favourite circle The Row for Linda Farrow sunglasses even make an appearance, paired with a body-con black dress with cutout detailing.

I’m curious as to whether these revealing shots were taken before or after her pregnancy – it would not surprise me one bit to find out that this is her post-baby bod. This is Beyonce, after all.

Credit: House of Dereon Facebook

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18 Responses to Beyonce Knowles For House of Dereon Fall 2012 Ad Campaign

  1. robbie August 22, 2012 at 14:43 #

    tacky, and even that is an understatement.

    • Beta August 23, 2012 at 09:39 #

      +1

    • EmmaWoodhouse August 24, 2012 at 17:34 #

      +2 Oh my gosh YES

  2. dee August 22, 2012 at 14:59 #

    I don’t care for the clothes or the ad.

  3. SilentVisitor August 22, 2012 at 15:14 #

    I highly doubt that those pics haven’t been photo-shopped especially the one with the LBD. I just hate the boots and I think the clothes aren’t so bad considering what Tina Knowles has done in the past. The LBD looks a lot like the bandage dress of Herve Leger………

  4. SilentVisitor August 22, 2012 at 15:16 #

    I highly doubt that those pics haven’t been photo-shopped especially the one with the LBD. I just hate the boots and I think the clothes aren’t so bad considering what Tina Knowles has done in the past. The LBD looks a lot like the bandage dress of Herve Leger………anyway not so bad

  5. Agathe August 22, 2012 at 15:16 #

    “This is Beyonce, after all”….
    Let me rephrase:
    “This is Photoshop, after all”…
    Thanks for your attention.

  6. moja31 August 22, 2012 at 15:54 #

    Does anyone even wear this label? Not even co-designer Beyonce sports their wears on a semi-regular basis. I’m surprised this “couture” line even still exists; although perhaps I’m vastly underestimating its saleability.

  7. Felicia August 22, 2012 at 16:05 #

    No doubt she looks incredible!!!! The only problem I have with this ad is that it’s so simple, missing that signature WOW factor of hers.

    But am I the only one that thought that this was Rihanna at first glance???

  8. lstp0136 August 22, 2012 at 21:49 #

    The black/gold shoes are by mcqueen, btw.

  9. Amber August 23, 2012 at 00:06 #

    She apparently wants to be Demi Lovato.

    • effieee August 23, 2012 at 11:20 #

      +1

  10. Christine August 23, 2012 at 00:33 #

    Great ad but not a fan of their clothes.

  11. Bah August 23, 2012 at 03:30 #

    So the glasses are from Farrow and the shoes are from McQueen…and the clothes are from some ghost designer….this is TRULY couture

  12. MEME August 23, 2012 at 07:53 #

    I am so tired of her tryin’ to do the hipster look…. STOP IT!!!… The Hipster look is Solange’s thing, and it’s quite tired and played thanks to the millions tumblr fashionistas…. Beyonce needs to stick to her Diana Ross, Diva, Glamazon look….

    • effieee August 23, 2012 at 11:22 #

      +1. She simply lacks the authenticity to pull off the look. I’m not saying she doesn’t look amazing because she does, but it’s just so forced.

  13. Simon August 23, 2012 at 20:14 #

    Beyonce is not playing the hipster thing, she is just giving her face for her OWN brand.

    Ok this is not amazing, but its not pretentious, they never tried to be anything BIG and luxurious, she always said this was for real woman without a lot of money, so don’t be so mean w Beyonce.

  14. Dhppy August 24, 2012 at 20:18 #

    I always feel a little sorry for Beyonce, having to indulge her mother in this silliness. Although, I have noticed it has improved from what has been done in the past. It’s Solange who’s really the fashion forward member of the family. She’s the one who should put out her own separate label, or store.

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