Calvin Klein Unveils New Spring 2025 Campaign Starring Bad Bunny

Calvin Klein knows a thing or two about iconic campaigns, and for Spring 2025, they’ve pulled out the big guns—introducing Bad Bunny as the latest face (and body) of their new Icon Cotton Stretch underwear.

Shot by legendary photographer Mario Sorrenti, the campaign is all about sensuality, confidence, and unapologetic star power. Set to his hit song EoO, the visuals strip things down to the essentials—literally. In every frame, Bad Bunny owns his moment, proving that effortless cool is just part of his DNA.

“This has been in the works for some time now, seeing it finally come to life has been gratifying,” he shared. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”

And while Bad Bunny is undeniably the star, let’s talk about the Icon Cotton Stretch collection itself. Calvin Klein has taken their signature underwear and leveled up—think a stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced shape retention. Translation? Maximum comfort with extra style.

The collection is already available on calvinklein.com, so whether you’re in it for the fashion, the function, or just to see Bad Bunny turn up the heat, this campaign delivers on every level.

Campaign Credits: Directed and photographed by Mario Sorrenti
Editorial Credits: Calvin Klein

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