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September 18, 2020

adidas Superstar x Beyonce Sells Out In 10 Minutes

Posted by Catherine Kallon
adidas Superstar x Beyonce Sells Out In 10 Minutes

With 50 years of heritage under its belt, the adidas Originals Superstar has been a go-to choice from the streets to the world stage. It’s an icon that reps its legendary legacy with pride.

So from one superstar to another, adidas decided to collab with Beyonce directly. Not via her Ivy Park activewear line.

Earlier this week Adidas tweeted images of the finished product with the caption, @Beyonce lends her perspective to the iconic silhouette for the 50th Anniversary of the #adidasSUPERSTAR.”

adidas Superstar x Beyonce Sells Out In 10 Minutes

The comments were less than favourite about the update of their signature sneaker, which features an elevated midsole that extends slightly outward and a pointed toe.

But those who mocked underestimated the power of Bey, because the sneakers were sold out in 10 minutes.

I understand the appeal for sneaker heads who would buy these as collectables, and Beyonce beehive fans, but what are your thoughts on this design?

The step sole feels a tad impractical to me, but I guess the wedge sneaker has already been done, so this was the next step, I guess.

adidas Superstar x Beyonce Sells Out In 10 Minutes

Credit: adidas UK

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3 Responses to adidas Superstar x Beyonce Sells Out In 10 Minutes

  1. Amy September 21, 2020 at 10:24 am #

    It’s ugly. I prefer the original shoes and the ones from the Ivy Park x Adidas collection

  2. TeaAtTwo September 18, 2020 at 9:20 pm #

    This screams fashion/stan victim. I suppose the 10 minute sold out bit is impressive relative to how many there were to begin with.

  3. phee September 18, 2020 at 7:55 pm #

    Those are so beyond hideous!!
    That horridly ugly rubber midsole and pointed toe is just wow awful.

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