With 50 years of heritage under its belt, the adidas Originals Superstar has been a go-to choice from the streets to the world stage. It’s an icon that reps its legendary legacy with pride.
So from one superstar to another, adidas decided to collab with Beyonce directly. Not via her Ivy Park activewear line.
The comments were less than favourite about the update of their signature sneaker, which features an elevated midsole that extends slightly outward and a pointed toe.
But those who mocked underestimated the power of Bey, because the sneakers were sold out in 10 minutes.
I understand the appeal for sneaker heads who would buy these as collectables, and Beyonce beehive fans, but what are your thoughts on this design?
The step sole feels a tad impractical to me, but I guess the wedge sneaker has already been done, so this was the next step, I guess.
Credit: adidas UK