boohoo.com announced yesterday that they have teamed up with model, influencer and former BFF of Kylie Jenner, Jordyn Woods.
Jordyn co-designed a 60-piece collection, vibing on her own sartorial aesthetic with vibrant brights, metallics, statement blazers and ruched dresses. And so. much. pink.
The model brought her second boohoo collection to life during a campaign shot in her hometown, Los Angeles. According to a press release, the campaign “celebrates the real Woods.”
The series of campaign photos show Jordyn in a Barbie-like house, wearing different outfits in different rooms.
‘I’m so excited to be given the opportunity to co-design a second collection with boohoo. I’ve always been a huge fan of the brand and feel so fortunate to be part of the boohoo family,’ she said this week in a statement.
‘With my new collection, I wanted to offer size inclusive pieces with designs that reflect my personal style. I hope this collection empowers women and encourages them to dream big.’
The collection ranges from sizes 6-28 and retails from £8 – £40.