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January 4, 2018 Advertising

Bella Hadid stars in the Giuseppe Zanotti Spring 2018 Ad campaign

Bella Hadid reprises her role as the star of Giuseppe Zanotti’s advertising campaign, which was lensed for the first time by Mert Alas and Marcus Piggott.

The powerful series captures the spirit of the new collection. Inspired by the idea of an endless summer, the evocative images channel a ‘90s sensibility.

Bella demonstrates both strength and femininity. She’s both commanding and at ease.

Case in point: For ‘Eliza,’ a light blue sling-back covered in iridescent pearls, she leans back on the studio chair, legs ever so stretched. Her attitude is rock-and-roll. Her focus is laser.

When wearing the ‘Kendra,’ a moto-inspired, cut-out bootie with separate strap-on leather sheath, she fills the frame with seductive coolness.

While in the ‘Aleesha,’ a streamlined slide with golden hardware and a complementary serpent-shaped anklet, she exudes contemporary cool. And finally for the, ‘Agnes,’ spring’s green neoprene cut-out stiletto, her vibe is edgy yet sensuous.

“This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” says Giuseppe Zanotti. “And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive. The overall effect is compelling, contemporary, arresting.”

Giovanni Bianco provided the art direction, while Carine Roitfeld styled the shoot.

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