October 22, 2013

M.I.A. x Versus

wearepurple-mia-donatella-versaceVersus has always had an undeniably cool attitude built on the house of Versace’s legacy.

Creative director Donatella describes it as follows: “Versus Versace is like a revolution in fashion. It takes the DNA of Versace, and makes something completely new. Versus Versace is the future, and it’s only just beginning.”

For its latest collection the brand has collaborated with singer M.I.A. and based its prints on those of ‘Versace’ fakes found on market stalls.

“It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them” the singer said, “So when I was approached by Versace, it just seemed like a good idea to take all that and reverse the cycle, get Versace to copy the bootleggers. And then for the bootleggers to copy Versace copying the bootleggers, and just to keep that cycle going. It was just to basically reconnect the cycle in a way that is, I think, only possible through what I can offer Versace in the collaboration. So it was about bringing the concept of M.I.A. and the concept of Versace together.”

The collection features a street-style inspired line of graphic prints. Gold medallions, the Greek key and the Versace logo are all blown up for a colourful fall outing.

You can shop pieces from the collection, including jersey dresses, leggings, T-shirts, a maxi dress, a backpack and sneakers, exclusively at Browns Fashion now in both womenswear and menswear.

MIA Versus

Naomie Harris In Calvin Klein - ELLE's 20th Annual Women In Hollywood Celebration

Naomie Harris In Calvin Klein – ELLE’s 20th Annual Women In Hollywood Celebration

Shailene Woodley In Calvin Klein Collection - ELLE’s 20th Annual Women In Hollywood Celebration

Shailene Woodley In Calvin Klein Collection – ELLE’s 20th Annual Women In Hollywood Celebration

5 Responses to M.I.A. x Versus

  1. EmmaWoodhouse October 25, 2013 at 3:17 pm #


  2. KatieKate October 23, 2013 at 1:38 am #

    Kind of an ingenious concept. And I actually like the pic.

  3. Georgia October 22, 2013 at 11:14 pm #

    Why do these adult women think that sneering or sticking out their tongues is edgy? It just makes them look like bratty children, and it diminishes any potential cool factor.

  4. Christine October 22, 2013 at 7:07 pm #

    I really like this collection! Will definitely buy a few pieces.

  5. pipsqueak October 22, 2013 at 5:08 pm #

    I really like the picture! Photoshop or whatever … it worked. It has the brand’s spirit.

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