British Designers Collective Pop-up Boutique Launch

Yesterday I attended the launch for the British Designers Collective pop-up boutique at Bicester Village in Oxford with fellow fashion bloggers and journalists from around the world.

In its third year, the pop-up boutique offers emerging British talent an opportunity to showcase their collections.

Once in the store we were able to browse the many designers on display ranging from Emma Cook, Goat, Holly Fulton, Jean-Pierre Braganza, Jonathan Saunders, Osman, Peter Pilotto, Preen, Pauric Sweeney, Nicholas Kirkwood, Erickson Beamon and many more.

Desiree Bollier, CEO of Value Retail, and Harold Tillman, honorary Chairman of The British Fashion Council, welcomed us to the store and gave speeches before handing over to Alexa Chung, who shared that she was proud to support the opening, saying, “The initiative opens up a whole new market to the participating designers that they might not otherwise have access to at this stage in their career. I look forward to choosing some key pieces from their collections for myself.”

Whilst in the store I showed by support for the designers by picking up a pink Goat skirt and a mint Goat top at an amazing 60% off before setting out to explore the rest of the village.

I had to check out the Charlotte Olympia boutique, which just opened up in the village, along with Valentino, 7 For All Mankind, Tory Burch, Dolce & Gabbana, Diane von Furstenberg, Prada and Gucci which had discounts of up to 80% off original prices.

I was not surprised to see a queue of fashion journalists in Marni and Celine.

The shopping experience was amazing and not as intimidating as it can be going to the same boutiques on Bond Street.

Go to BicesterVillage.com to find out how you could enjoy this unique chic shopping experience with amazing discounts.

The British Designers Collective pop-up boutique runs from March 22 to May 9.