02.01.12 Advertising

Dolce & Gabbana’s Spring 2012 Ad Campaign

The Dolce & Gabbana Spring 2012 ad campaign featuring Monica Bellucci and Bianca Balti was inspired by Italian beauty and its female cinema star icons: Anna Magnani, Monica Vitti and especially Sofia Loren, women endowed with authentic charm and who personify seduction and comfort at the same time.

Monica plays the matriarch of family decked out in her trademark all black, whilst Bianca adds some colour to the campaign wearing vibrant prints and a blue lace dress.

The images, which portray scenes such as a godson’s communion, afternoons at the beach, Sundays at home, family parties, the first boyfriend, and tender moments with the children, highlight the values of Dolce & Gabbana: Italian spirit, tradition, family, love, passion, joie de vivre and the ability to capture the modernity of the past and to render it contemporary.

Giampaolo Sgura captured the cast in Portofino.

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