Red Carpet Fashion Awards

86th Annual Academy Awards - ArrivalsKate Hudson looked divine while taking to the red carpet at the 2014 Oscars in Atelier Versace on Sunday.

Inspired by both Veronica Lake and Jerry Hall, celeb hairstylist Chris McMillan created a gorgeous, 1940s look. He started with using Living Proof’s Prime Style Extender to seal Kate’s hair and protect it from frizzing in the rain. “[It] was our most important tool for creating a look that would last the whole night.”

He applied this to wet hair and began blow-drying it with a round brush. He gave Kate a deep side part for “a touch of glamour” and used the Living Proof Satin Hair Serum just on the ends for sheen.

To give the ends more bounce, he used a 1-inch curling iron throughout and then brushed through with the Mason Pearson Boar Bristle Brush.

To keep it all together, he spritzed Living Proof Flex Shaping Hairspray all over.

Kate Hudson

Living Proof Prime Style Extender
Living Proof Satin Hair Serum
Mason Pearson Boar Bristle Brush
Living Proof Flex Shaping Hairspray

Credit: Getty

London Fashion Week Beauty Trend Easy, Effortless Hair

Amid the intricate updos and ornate styles, there was a beauty trend we all could appreciate: uncomplicated, ‘day-two’ tresses. There’s nothing more annoying than spending over an hour fussing over your hair in the morning, but judging by these simple hair looks, the fall season might just be kind to your hair (and your time).

At Christopher Kane, models sported shiny, textured locks. Guido Palau comments that Kane wanted “the girls to look how they look”, which meant as natural as possible. Using Redken Shine Flash, he applied through the hair for glossiness and a somewhat undone, bedhead look. Then, he made a sharp center part and tucked some pieces behind the ears.

Burberry sported a similar look, but hair master Neil Moodie focused more on the natural wave of the hair, using Bumble and Bumble Tonic and a curling iron, which resulted in a styled, but not-too-styled appearance.

Center parts also made an appearance at Topshop Unique, where hairstylist Anthony Turner created sleek, straight strands. He applied L’Oreal Mythic Oil to the ends to truly make them shine. The best part? He gave each model’s mane a quick ruffle before they walked out as if they “had been up to something naughty”.

London Fashion Week Beauty Trend

Redken Shine Flash
Bumble and Bumble Tonic Lotion
L’Oreal Mythic Oil

Credit: Style.com

Ad Between Posts

L’Oreal Paris is rolling out their new Volume Filler range for fine, thin hair ad campaign which features their latest ambassador Blake Lively.

In the ad, which waxes lyrical about how the shampoo range, made with Filloxane, increases the diameter of your hair, Blake wears a sexy black keyhole dress and her wedding ring.

The ad ends with the famous line, ‘You’re Worth It”.

Hair Trend Spotting Chic Bobs

Bobs have been extremely popular in Hollywood for quite a few months now, and never has that been more apparent than at Tuesday’s Stand Up For Cancer event, when everyone from host Reese Witherspoon to attendees Emma Roberts, Lily Collins and Jessica Alba arrived with their own version of the season’s hottest hairstyle.

The best part is how truly versatile this chic cut can be. To get Reese’s slightly messy-with-bangs version, use a texturizing product such as Blow Pro Beach Blow Texturizing Mist, and create subtle waves with a curling wand, such as Conair Infiniti Curling Wand Styler.

For Emma’s sleek and smooth version, blow dry with a paddle brush, and use a glossing product like John Frieda Frizz-Ease 100% Shine Glossing Mist.

And to get Lily’s smooth on top, but messy on the bottom look, combine the two techniques: Keep the top smooth, but add a texturizing product from half way down the shaft to the ends of the hair, and then after creating waves, comb through them with a wide-tooth comb to give the hair a slightly ‘undone’ look. Finish it off with a flexible hold hairspray.

chic bobs

Blow Pro Beach Blow Texturizing Mist
Conair Infiniti Curling Wand Styler
John Frieda Frizz-Ease 100% Shine Glossing Mist
Alterna Caviar Anti-Aging Working Hairspray

Credit: Style.com & Getty

Kirsten Dunst -- L'OrealWith a brand new year comes a new set of branded advertising. This year started off with two super exciting announcements by famed hair care brands, L’Oreal Professionnel and Pantene. After much consideration, L’Oreal Professionel has chosen Kirsten Dunst as their first ever spokesperson whereas seasoned supermodel, Gisele Bundchen has signed on as Pantene’s newest ambassador to North America.

In a first for the brand, L’Oreal turned to Hollywood to select their ideal spokesperson. Kirsten Dunst’s perfectly fit the bill as she feels close to the brand and thoroughly appreciates L’Oreal’s stylistic efforts. She recently spoke with Women’s Wear Daily about her thoughts on the evolving brand. “…I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles,” says Kirsten.

The radiant star looks stunning in the new campaign in which she sports effortless beach waves, a chocolate smoky eye and bronzed neutral lip. Kirsten’s signature blonde locks and striking looks were previously seen in various advertisements for Bulgari when she appeared as the face for their Mon Jasmin Noir Fragrance in 2011.

Aiming for another notable blonde, Pantene is excited to feature Gisele’s highly covetable blonde tousled locks as their North American Ambassador. Having been the ultimate hair inspiration to many girls, the Brazilian beauty’s impeccably waved hair can now be achieved by the masses. Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble noted the qualities that make Gisele both an ideal ambassador and phenomenal person overall. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves,” says Kevin, “she is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart.”

We can’t wait for the upcoming hair looks these blond beauties will be sporting in upcoming campaigns.

Credit: L’Oreal




Connect with Us

Connect with the RCFA

Sign Up for email
  • Jul

    29

    Victoria’s Secret: What Is Sexy? Photocall