21.02.14 Advertising

Jennifer Lawrence’s New Ad Campaign For Dior

Jennifer Lawrence Dior

The new ad campaign featuring Jennifer Lawrence for Dior was released today, hot on the heels of the announcement that the star has just extended her contract for an additional three years.

Jennifer looks completely stunning and chic in her third campaign shot by Patrick Demarchelier, which shows the short-haired actress cradling the Miss Dior bag, with other close-up shots focusing on her beauty and her tousled windswept hair.

Jennifer Lawrence Dior 2

The print campaign is set to be released in Marie Claire UK, followed by the April issue of Vanity Fair. There is also a video connected to this campaign which will also be released on Dior.com on March 2.

“Now I get the haute couture thing”, JLaw says with her typical mischievous smile, looking directly into the camera; “It’s a big deal” – no doubt in reference to her “It’s Dior Haute Couture… whatever that means” comment during awards season last year.

Credit: WWD

31.01.14 Advertising, Beauty, Hair

Blake Lively’s L’Oreal Paris Volume Filler TV Commercial

L’Oreal Paris is rolling out their new Volume Filler range for fine, thin hair ad campaign which features their latest ambassador Blake Lively.

In the ad, which waxes lyrical about how the shampoo range, made with Filloxane, increases the diameter of your hair, Blake wears a sexy black keyhole dress and her wedding ring.

The ad ends with the famous line, ‘You’re Worth It”.

29.01.14 Advertising

Kate Moss for Alexander McQueen Spring 2014

19292 AMQ 18V with logo crop in layout_Mid res

Kate Moss was the first to wear a piece from Alexander McQueen’s Spring 2014 collection, so maybe that was the indicator that she would front their Spring 2014 ad campaign – surprisingly, the first time the model has ever fronted a campaign for the British brand.

Sporting bright-yellow pixie-cropped hair, the 40-year-old model, who is celebrating 25 years in the business, was captured by photographer Steven Klein for the futuristic campaign, which was inspired by the 1960 cult thriller ‘Peeping Tom’.

Wearing a selection of pieces including a gladiator-esque alligator bra and pleated gym skirt, each image featured a voodoo-doll-like mini me.

Kate also stars in a nearly-five-minutes-long video to accompany the brand’s Spring 2014 ad campaign, which tells the chilling tale of a girl being stalked by a sniper on the city streets.

Credit: Courtesy of Alexander McQueen

24.01.14 Advertising

Video: Miu Miu Spring 2014 Ad Campaign

In the latest Miu Miu video shot by Inez and Vinoodh, they dive into a techno interpretation of the Spring 2014 collection, starring a new generation of Hollywood talents (Lupita Nyong’o, Elle Fanning, Elizabeth Olsen and Bella Heathcote).

With video game speed and sounds, we discover the four actresses’ imaginary bedrooms through the liquid slide projections created by overlaying the footage with magnificent patterns of the Miu Miu prints.

15.01.14 Advertising

Lupita Nyong’o, Elle Fanning, Elizabeth Olsen & Bella Heathcote for Miu Miu Spring 2014

Miu Miu Spring 2014 ad campaign (2)

Miu Miu’s Spring 2014 campaign features a few of our favourite Hollywood starlets.

Lupita Nyong’o, who has been wearing a lot of Prada/Miu Miu lately; Elle Fanning, who wears the same dress we recently saw on Miu Miu’s Resort 2014 campaign girl; Lea Seydoux; Elizabeth Olsen, who sports super-long locks for the campaign; and Bella Heathcote, who is totally unrecognisable.

Apart from the mix of young talent, I love this campaign’s vintage-inspired styling. I have my eye on those Courrèges coats, cute thigh-high pop socks, and Olsen’s tan suede lace-up boots.

Inez Van Lamsweerde and Vinoodh Matadin shot the campaign back in November, just as the buzz around Lupita was bubbling.

“The actresses’ poses, full of personality, convey their diverse points of view, effortlessly translating the new spirit of the Miu Miu woman”, said Miuccia Prada.

Which campaign image do you favour?

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