07.08.12 Advertising

Solange Knowles For Madewell’s Fall 2012 Ad Campaign

Solange Knowles has been revealed as the face of Madewell’s Fall 2012 ad campaign, ‘Mix Well. Madewell’.

The premise of the campaign is in the title as the brand encourages us to mix things up by styling boyfriend jeans with colourful pumps, yellow in this case – not surprisingly as this is Solange’s favourite colour.

Also featured in the video are denim jackets, sweaters, a cardigan with stripes, a printed frock, a colourful geometric-print top, and a polka-dot blazer which is paired with light denim shirt for an interesting combo.

We’ve loved Solange for her mix-and-match style, so it’s no wonder Madewell snapped her up as their ambassador for this campaign.

I don’t know about you, but after watching that video, I have several pieces on my want list starting with that polka-dot blazer.

Credit: Madwell

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6 Responses to Solange Knowles For Madewell’s Fall 2012 Ad Campaign

  1. Alina August 7, 2012 at 17:40 #

    Beautiful pieces!

    Love her smile.

  2. mm August 7, 2012 at 17:59 #

    love that video, well done, she looks great.

  3. CreoleLady August 7, 2012 at 19:15 #

    +1. Fab collab and a great tag line. Don’t know how well she mixes music but she’s definitely become a mix master when it comes to fashion.

    • Christine August 8, 2012 at 14:06 #

      I agree 100% Great choice by the Madewell team :D I see some pieces on my want list.

  4. Binkie August 7, 2012 at 19:26 #

    I only love it!! My girl crush is back

  5. Chick August 8, 2012 at 03:59 #

    The ad was great and she appears well suited to influence the brand. Solange’s style is inspiring and fearless. Bravo Bella Solange!

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