November 29, 2011

Marni for H&M

You may still on a high from grabbing that must have item from the Versace for H&M collection, but H&M already working on the next project.

This morning they announced that the next collaborating will be with Italian fashion house Marni.

The Spring collection for both men and women designed by Marni founder and creative director Consuelo Castiglioni, will feature clothing and accessories.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints,” says Castiglioni.

For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.

The Marni for H&M collection will be available on March 8, 2012 in select H&M stores and online.

As a lover of African inspired prints I couldn’t be more excited about this collaboration.