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22.10.09

Runway To SJP NYC Ad – Sarah Jessica Parker In Oscar de la Renta

Sarah Jessica Parker’s latest fragrance is called SJP NYC.

You will not be surprised to learn that the scent was inspired by Carrie Bradshaw.

In an interview with WWD the actress said “A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them – a real sense of freedom and possibilities, a love for the city around her and, of course, fashion.”

SJP NYC will be available exclusively in Macy’s stores in the US from February, and then it will be available everywhere else in May to coincide with the premiere of ‘Sex And The City 2’ movie.

The scent is said to be a fruity, floral fragrance with hints of creamy musks, sandalwood and vanilla.

I’ve never quite understood the allure of celebrity fragrances, so I’m more interested in the fabulous artwork for this scent.

SJP is beaming ever so brightly wearing a strapless Oscar de la Renta Spring 2009 dress with NYC in pink as the backdrop.

Credit: Style.com & WWD

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