Red Carpet Fashion Awards

Best Brand Ambassador Award
Jada Pinkett-Smith continues to be the perfect brand ambassador for Peter Dundas’ Emilio Pucci creations.

Tonight at the 2010 American Music Awards in LA she rocked the red carpet in a custom-made creation.

I love the mustard colour of Jada’s Emilio Pucci Spring 2011 rise and fall gown with a tiered skirt.

The gold bodice gives the look more of a sexy diva-like attitude which Jada totally pulls off.

She went a little matchy matchy with her Louboutin Tinazata heels and gold glitter clutch, but it’s a head-to-toe perfect look and much preferred on the red carpet to the runway version.

Credit: Style.com & Getty

Best Re-Run Award
Jenny McCarthy looked super sexy on the red carpet at the 2010 American Music Awards tonight in LA.

The actress opted to wear a Stella McCartney Pre-Fall 2010 dress which we’ve already seen on the red carpet before, so it was initially really hard for me to get excited about this look.

On reflection I think she totally rocks it and gives the dress a new lease of life.

Her asymmetrical silver and turquoise sequined dress was paired with black Christian Louboutin Catenita peep-toes, a silver clutch and a super high quiff.

Credit: Style.com & Getty

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Best Dressed/Most Improved Hair Award
This time Rihanna IS wearing Elie Saab at the 2010 American Music Awards tonight in LA.

You may remember the singer incorrectly name checked the designer at the EMAs when she was actually wearing Marchesa, but on this occasion she wore a gown from Elie Saab’s Fall 2010 Couture collection.

I know I said the same thing for Miley, but this is one of Rihanna’s best ever looks.

Thank god she toned down the hair colour.

This more subtle shade works perfectly with her scarlet gown with subtle floral detailing. The brighter colour would not have worked.

I would’ve expected something more wild and crazy from Rihanna tonight, but I’m not disappointed with her look.

She looked sexy, sophisticated and fearless as always. I’m so happy to see a look from that Couture collection on the red carpet.

BDOTW contender for me.

Credit: Style.com & Getty

Most Improved On All Fronts Award
I have to say this is the best I’ve ever seen Miley Cyrus.

I absolutely adore this look.

The young singer made her way on the red carpet in LA tonight for the 2010 American Music Awards.

She looks surprisingly cute wearing a Marchesa Spring 2011 mini dress.

Her chiffon strapless dress has a floral illustration, beaded details, and a large bow detail on the back which has a train flowing from it.

It wasn’t just the dress I loved. I also loved her hair and make-up.

For once everything was working at the same time.

Kudos to her.

Christian Louboutin Maralena pumps and a selection of silver bracelets completed her look.

Credit: Getty

Nice Dress Shame About The Shoes Award
Fergie gave us our second look at a dress from Indian designers Falguni and Shane Peacock this weekend.

At the 2010 American Music Awards held in LA tonight she donned an interesting feathered confection from their Fall 2010 collection.

The blue and black embellished dress would only be classed as a stage look for some, but Fergie totally rocks the look on the red carpet.

I like the exaggerated feathered shoulders, but wish she’d pulled her hair back with all that detail.

The black peep-toes are a bit of a let down given the theatricality of the dress.

Do you agree?

I take back what I said about Fergie’s heels. The close-up reveals her Ruthie Davis heels have a spiked detail along the heel.

Credit: Getty




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