Rosie Huntington-Whiteley In MaxMara – 2011 Maxim Hot 100 Party

Rosie Huntington-Whiteley is basking in all the attention which is currently being bestowed upon her, but she’s not letting it go to her head.

The Victoria’s Secret model/actress recently topped Maxim magazine’s 2011 Hot 100 list, so they threw a party to celebrate at Eden in Hollywood last night.

She certainly lived up to her billing by looking super sexy wearing a MaxMara Spring 2011 LWD.

Her on trend white backless cocktail dress with side cut-outs was teamed with a leopard print clutch and nude Sergio Rossi ‘Asteria’ sandals with a hammered brass heel.

This is a stunning look.

I love how the clutch pops against the white dress.

If I allowed myself to wear white, I would try this look.

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Credit: Style.com & Getty

13.12.10

Selena Gomez In Max Azria Atelier – 2010 Hollywood Style Awards

Selena Gomez is lucky she arrived at the 2010 Hollywood Style Awards and not the 2010 Make-Up Awards, because they would’ve chased her out of the venue.

The young singer/actress fell foul to the visible “white make-up powder” under the eye trend which first showed up on Nicole Kidman’s face.

I’m still shocked that this keeps happening on the red carpet, as it’s such an embarrassing error.

It wasn’t only her make-up I didn’t like, I wasn’t too fond of her Max Azria Atelier dress either as it looked like something Ariel from the ‘Little Mermaid’ would wear.

Credit: PiccApp/Getty

14.09.10

Max Azria Spring 2011

Max Ariza’s Spring 2011 presentation was as beautiful, minimalist and subtly sexy as I expected it to be.

I loved the maxi dresses, the wide leg high waisted pants which billowed down the runway.

Some of the dresses were paired with a crop silk blouses.

The textures and fabrics looked so luxe I imagined them being buttery to the touch.

Ice cream shades of peach, vanilla and mint green took to the runway with black, grey and white pieces presented too.

The dresses were held up with the thinnest straps creating intricate interesting details across the back.

I guess its no bras allow with some of these looks.

Key accessories included sculuptured wooden bangles, slashed clutches, suede booties and ankle strapped sandals.

Favourites: The heather grey top paired with grey crepe pants and the white printed silk Georgette dress

Front Row: Estelle, Leigh Lezark, Katrina Bowden, Alison Brie, Solange Knowles and Aisha Tyler

Who I See Wearing This Collection: Emily Deschanel, Angelina Jolie, Jayma Mays, Jennifer Connelly, Julianne Moore, Sandra Oh and Maggie Q

30.08.10

2010 Emmy Awards – Emily Deschanel In Max Azria Atelier

The Bold & The Beautiful Award
We had more drama on the red carpet at the 2010 Emmy Awards last night from Emily Deschanel.

The actress opted or a bold colour with a bolder texture via her Max Azria Atelier one-shouldered purple gown.

I love the dramatic pleats which cover the gown and the cinched in waist which stops her looking like a red cabbage.

Neil Lane jewels including gold hoops and a simple gold bracelet are teamed with a black clutch.

Credit: Fame Pictures

“Good Day NY” – Lucy Liu In Max Azria

Actress Lucy Liu appeared on “Good Day NY” this week to talk about her latest role in the Broadway show “God of Carnage”.

Lucy also has an upcoming movie coming out called “East Fifth Bliss”, so hopefully we will get to see more of her on the red carpet.

The star looked as stunning as ever wearing a Max Azria Resort 2010 watercolour dress with an asymmetrical neckline,

Camilla Belle wore the green version of this dress last year.

I much prefer this version as it has a fresh spring feel to it.

That feeling continues right down to her Miu Miu cutout sandals.

Does anyone agree that this should be BDOTW?

I’m asking because I tend to be biased towards Lucy as she’s one of my faves.

Credit: Style.com & Rex

18.02.10

Max Azria Fall 2010

I would describe Max Azria’s Fall 2010 collection as minimalist chic.

The designer kept the collection sleek and very simple.

There were no vibrant colours in this collection, as the colour palette consisted of mostly black, but we also saw coffee, grey, white and burgandy.

I loved how refined and well though-out this collection was, as we were presented with draped dresses, leather skinny pants, 3/4 length sleeved leather jackets and coats.

I was surprised to see a few black bandage dresses in this collection which were not as in your face as those presented in the Herve Leger collection earlier this week.

I love this new minimalism direction, and so did AnnaLynne McCord, Estelle, Maggie Q and Melissa George in the front row.

Credit: Style.com

Social Events Of The Week

Evax Campaign Launch, Madrid

Monica Cruz wore a Roberto Cavalli eyelet embellished dress from the Fall 2009 collection.

We’re unsure as to whether Monz is wearing a longer length dress, or that it just appears longer in comparison to the legging model.

I like the boots as it’s in keeping with the rock chic-esque feel of the dress.

‘Sherlock Holmes’ Paris Photocall

My current girl crush Rachel McAdams is wearing a Alberta Ferretti Fall 2009 grey wool dress with jewel encrusted shoulders.

After Rachel fabulous week, I’m sad to say I’m bit bored by this.

She’s wearing a shorter length than seen on the catwalk, which I’m glad of but it feels like something is missing.

Great choice of suede Brian Atwood “Marlo” pumps.

“Creation” New York Photocall

Jennifer Connelly wore this Stella McCartney Spring 2010 suit which I think looks really chic and sophisticated.

I like the silk skirt which adds to the femininity of the ruffled front of the jacket.

I just wish that it wasn’t so much of a block colour.

“A Single Man” Cocktail Party, LA

Selma Blair was spotted arriving at this party in a Roland Mouret Pre-Fall 2008 dress.

Again, I just can’t get over excited about the black.

Her hair also looks a bit disheveled.

Paloma Picasso Tiffany & Co, Australia

Maria Sharapova looks beautiful in this slate grey v-neck Max Azria Spring 2010 dress. I really like the colour against her blonde hair.

Great choice of gladiator-style shoe as well.

The only thing I would say is that her hair could have been tidied up a bit.

Julianne Moore we love you!

She never fails to give us goosebumps and everything here is spot on, from her Lanvin two-tone bustier dress to those gorgeous t-bar shoes.

What a great hairstyle too.

Victoria’s Secret Beauty Launches Love Rocks Fragrance Collection, New York

Another day, another Taylor Momsen outfit, another desperate attempt to be alternative *yawns*.

The colour of this dress completely washes her out

And don’t get me started on the lace up cuff and the raccoon make-up which has made a comeback.

Giuseppe Zanotti biker boots complete the look.

Credit: Style.com, Bauer Griffin, London Features & Wireimage

Hollywood Life’s 6th Annual Hollywood Style Awards

Joseph Altuzarra is only in his second season but stars like Paula Patton and Kim Kardashian are putting his label firmly on the map.

I just LOVE how Kim’s curves fill every inch of this white Altuzarra Fall 2009 dress, making it almost look like a totally different dress from the runway.

I would sooner buy it after seeing it on her, than the runway model.

The sexy star pairs her winter white dress with nude Brian Atwood pumps and a snake skin print clutch.

Thank god she’s back to her natural hair colour.

Sophia Bush along with Kim puts herself in contention for BDOTW.

As I said last week Sophia is back, and this sexy lace turtleneck Max Azria Fall 2009 mini dress shows how.

She looks sexy, a bit edgy, yet still the sophisticated Sophia we all know and love.

Cheryl Burke opted to modify her Gustavo Cadile Fall 2009 mini dress into a strapless dress.

I think this maroon dress with the embellished ribbon benefits from the modification, as Cheryl is simply glowing.

Now this is how I like to see Lauren Conrad.

Wearing something young, fun and COLOURFUL.

Her Mara Hoffman Spring 2010 floral print dress deserved some better shoes, but I will just have to live with the fact that Hollywood loves black pumps.

This look is also one of my favourites from this event.

Hayden Panettiere wore a lavender mini Dennis Basso Spring 2010 dress with draped hips. I love the shape and her taupe accessories which include Bally peep toes, Lauren Merkin “Eve” clutch in glitter python.

Katie Cassidy knows how to look sexy without looking trashy.

My mini Charlize Theron looked stunning wearing a poufy sleeved mini dress which revealed her sexy back, and her winged tattoo.

I love the dress, the shoes and the clutch, but I’m not so crazy about the hair.

It may not be as colourful as I would like, but Selena Gomez looks stunning wearing this Notte by Marchesa off shoulder stretch crepe dress with ruffle sleeves.

It’s a grown up look, but not a boring look for the young actress.

With their trademark platium blonde ‘do’s Kelly Osbourne and DJ Luke Worrall couldn’t keep their eyes off each other as they walked the red carpet.

She wore a black and white ensemble with a jeweled neckline, paired with metallic silver Trib Two’s and orange nail polish.

It’s the child I feel sorry for. Pamela Anderson should know better.

What the fudge is she wearing?  Any why are their safety pins holding her dress together?  Like this look wasn’t tragic enough.

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Credit: Style.com, WWD & Wireimage