Kristal Tin In H&M Conscious Exclusive Collection – 2013 Hong Kong Awards

Kristal Tin In H&M Conscious Exclusive Collection - 2013 Hong Kong Awards

The 2013 Hong Kong Awards is the equivalent to the Oscars so, like Helen Hunt, Kristal Tin opted to wear a H&M Conscious Collection look on the red carpet.

Thankfully, the end result was far more pleasing to the eye.

The actress wore a strapless ivory top with cascading peplum details, with bi-colour cropped pants.

Her edgy look, which went against the grain, was styled with sparkling Jimmy Choo accessories and a linked gold-and-silver necklace.

I love this look; it’s cool, modern and I love her accessories, but I don’t think I would be happy about this look if someone arrived to the Oscars wearing this.

Credit: H&M & Sina

15.04.13

Coachella 2013 Events Round Up

Coachella 2013 Events Round Up

The first weekend of Coachella in California was a smash-hit—and a lesson in free-spirited fashion that plays by no rules. PYTs dotted the sun-drenched indie music scene, as they made the party rounds, proving that while music may be the star attraction, style obviously occupies the main stage, too.

Diane Kruger: The German actress went for grunge at the H&M Loves Music Coachella 2013 kickoff event at the Merv Griffin Estate in La Quinta, California, where she soaked up the action with boyfriend, Joshua Jackson. Naturally, she donned top-to-toe H&M with a Rolling Stones T-shirt, barely bum-covering patterned shorts and black suede, over-the-knee cowboy boots. Polished waves and a red pout managed to keep this look strangely chic.

AnnaSophia Robb: I nearly didn’t recognize the teen incarnation of Carrie Bradshaw, as she left her ‘Carrie Diaries’ character’s SATC fashion sense (and the Manolos) back in New York City. Instead, AnnaSophia wore a beach-y, striped Lacoste dress and a pair of sneakers for the LACOSTE L!VE 4th Annual Desert Pool Party in Thermal, California.

DJ Mia Moretti: This club kid was looking appropriately hipster-ish at the Harper’s BAZAAR Coachella poolside fete at the Parker Palm Springs in Palm Springs, California. The deejay rocked a denim and lace button-down, a pair of cutoffs and matching platform shoes. Large wooden hoop earrings and a complicated crochet hair band, which I’m still trying to figure out, topped off the look. Odd as it may seem, even Dior had a role in this patchwork outfit, as Mia carried a sleek perforated bag from the label.

Sophia Bush: At the H&M Loves Music Coachella 2013 kickoff event at the Merv Griffin Estate in La Quinta, California, the actress was feeling blue, as she coupled together some of the season’s boldest trends—from her navy midriff-baring top to her printed pajama pants and her leopard-print kitten bedroom slippers by Charlotte Olympia. Statement earrings, an embellished chunk of wrist candy and a blue purse sprinkled with gold hearts finished off this schizophrenic look.

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Victoria Justice In H&M Conscious Exclusive Collection – H&M’s Conscious Exclusive Collection Launch Party

Victoria Justice In H&M Conscious Exclusive Collection Spring 2013 - H&M's Conscious Exclusive Collection Launch Party

To celebrate the launch of H&M’s Conscious Exclusive Collection, Victoria Justice hosted a party at the H&M Sunset Strip store in West Hollywood, California yesterday afternoon.

Opting to wear a sexy LBD for the occasion, her sweetheart-neckline frock featured an ivory pleated, ruffled detail at the waist for a contemporary spin.

Her $79.95 dress was styled with $49.95 black sandals, from the same collection, and a million-dollar smile.

Sleek straight tresses, a red manicure and matching red lips completed her look.

The H&M Conscious Exclusive Collection is on sale now. Click here to see the full collection.

Credit: H&M & Getty

21.03.13 Advertising

Beyonce Knowles for H&M’s Summer 2013 Campaign

Beyonce for H&M Summer 2013

Beyoncé Knowles has been unveiled as the star of H&M’s Summer 2013 campaign.

The entertainer, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads which were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund, featuring pieces from the H&M summer collection.

The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, with the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

The swimwear and beachwear pieces which feature in the collection will be available in H&M stores and online worldwide in May.

Beyoncé said, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer”, says Donald Schneider, H&M’s Creative Director.

Credit: Inez van Lamsweerde and Vinoodh Matadin for H&M

19.03.13

H&M Conscious Exclusive Spring 2013 Collection

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H&M’s newest offering of Hollywood glamour comes to stores this spring with Conscious Exclusive, a partywear collection made from more sustainable materials.

The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion.

Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and Tencel.

What’s on offer?

A gorgeous strapless fairytale tulle gown; a floor-length dusty-pink gown; a black jumpsuit, which has a modern edge with a cut-out back; strapless cocktail dresses; full-length dresses with asymmetrical hemlines; a pink mini dress with rhinestone embellishments; a loose cream kimono with matching trousers, which has a bohemian air; a sharp three-piece suit given a feminine twist with a fitted blazer; and high-waisted, tapered trousers.

Accessories include an embellished box clutch, Blair-esque hairbands (one with a veil) and strappy sandals.

For men, the collection is all about spring tailoring. A slim-fitted jacket is made more dramatic with fringed details along both sleeves. Vests, slim-fit pants, a classic tuxedo, a printed shirt and a collarless white shirt with a bow-tie attached is a selection of what is on offer.

The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from 4th April, 2013.

Click here to see the full collection and look book.