Red Carpet Fashion Awards

Beyonce for H&M Summer 2013

Beyoncé Knowles has been unveiled as the star of H&M’s Summer 2013 campaign.

The entertainer, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads which were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund, featuring pieces from the H&M summer collection.

The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, with the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

The swimwear and beachwear pieces which feature in the collection will be available in H&M stores and online worldwide in May.

Beyoncé said, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer”, says Donald Schneider, H&M’s Creative Director.

Credit: Inez van Lamsweerde and Vinoodh Matadin for H&M

8103_w15_LB_07

H&M’s newest offering of Hollywood glamour comes to stores this spring with Conscious Exclusive, a partywear collection made from more sustainable materials.

The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion.

Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and Tencel.

What’s on offer?

A gorgeous strapless fairytale tulle gown; a floor-length dusty-pink gown; a black jumpsuit, which has a modern edge with a cut-out back; strapless cocktail dresses; full-length dresses with asymmetrical hemlines; a pink mini dress with rhinestone embellishments; a loose cream kimono with matching trousers, which has a bohemian air; a sharp three-piece suit given a feminine twist with a fitted blazer; and high-waisted, tapered trousers.

Accessories include an embellished box clutch, Blair-esque hairbands (one with a veil) and strappy sandals.

For men, the collection is all about spring tailoring. A slim-fitted jacket is made more dramatic with fringed details along both sleeves. Vests, slim-fit pants, a classic tuxedo, a printed shirt and a collarless white shirt with a bow-tie attached is a selection of what is on offer.

The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from 4th April, 2013.

Click here to see the full collection and look book.

Ad Between Posts

HelenHuntHM

Helen Hunt took to the red carpet in a surprising design at Sunday’s 2013 Oscars in Los Angeles.

Nominated for ‘The Sessions’, Helen could have had any designer of her choosing but she opted for a gown by H&M to support the mass retailer’s global green initiative which she style with a Swarovski clutch.

Minus the navy colour and satin material, the strapless column silhouette looked similar to her look from the SAG Awards. I love an affordable gown as much as the next gal but I wish the material hadn’t wrinkled so much before her red carpet strut. Wrinkles aside, I think the dress worked well on Helen.

While the actress opted for a look from a mass retailer, she sparkled in upwards of $700,000 in jewels from Martin Katz with a multi-strand silver necklace, statement-making bangles, and stud earrings.

Credit: Getty

Sophia Bush In H&M Conscious - Global Green USA's 10th Annual Pre-Oscar PartySophia Bush swapped the red carpet for a greener and grassier one, as she attended Global Green USA’s 10th annual pre-Oscar party, hosted at Hollywood’s Avalon on Wednesday.

Playing into Global Green’s sustainability message, the actress appropriately dressed in an exclusive suit from the H&M Conscious collection.

This tailored two-piece, which will be in H&M stores this spring, is from the brand’s ethical clothing range; it’s made of organic cotton.

I can definitely appreciate the eco fashion message and the fresh zeal that this crisp, ultra-white suit delivers.

Sophia’s accessories add a punch of natural inspiration, too, what with her gemstone-embellished clutch, her hammered metal bracelets and horn earrings, and her nude pumps.

A dark fuchsia smile rounded out the look with a dose of colour. I’m still not in love with Sophia’s blunt bang. That heavy fringe is the only distracting downer here.

Credit: Getty & FameFlynet

H&M invited me to view their new ad to launch the David Beckham Bodywear collection, which was directed by Guy Ritchie at the Soho Hotel in London yesterday.

It was quite a fancy affair, with champagne, canapés and popcorn.

After the first viewing of the ad, the PR asked us if we wanted to watch the ad again; we all said yes for, erm, research purposes of course.

The ad shows David waving goodbye to his three sons (actors) in his dressing gown, which becomes caught in the door of the Range Rover.

He chases the Range Rover, jumping over hedges, which leaves him shirt-less, running through gardens, tennis courts and swimming through a pool which leaves him soaking wet.

Just when you think he is going to catch up with the car, it speeds off again and the ad ends with a coach full of tourists snapping the topless Becks before he continues to chase the car in his slippers.

The ad will air for the first time tonight in the UK on Channel 4 at 9.50pm.




Connect with Us

Connect with the RCFA

Sign Up for email
  • Jul

    23

    ‘Hercules’ LA Premiere

  • Jul

    22

    ‘A Most Wanted Man’ New York Premiere