Red Carpet Fashion Awards

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Back in May Gisele Bundchen Instagrammed a picture of herself on a shoot in London; it turns out that the shot was the Fall 2013 ad campaign for H&M.

This is not the first time the Brazilian beauty, who is currently the highest-paid model in the world, has fronted a campaign for the brand; she was also the Spring 2011 campaign model.

Lachlan Bailey captured the exotic beauty wearing turtleneck knit sweaters, long royal-blue utilitarian pea coats with big gold buttons, beige skinny jeans, cosy sweaters, military hats, army-green skinny jeans with abstract stitching, blazers worn with blouses, a shearling vest, and an olive-green silk blouse.

The model is not only the face of the campaign, but she is also the voice. She will also be singing in the campaign, which includes TV and online commercials alongside print and billboard advertising and will debut on September 12.

Gisele’s version of “All Day And All Of The Night”, originally by The Kinks, will be available for free download from hm.com, and will also be on iTunes, raising money for UNICEF. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children.

“I am so excited to be the face of H&M this autumn. I love the street-style look, and that we can raise funds for a good cause. I hope everyone downloads my song!” says Gisele.

Credit: H&M

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I couldn’t think of a more perfect way to spend the morning than viewing pictures from David Beckham’s new campaign, set in an old-style sports changing room and full of old East London atmosphere, for his Bodywear for H&M Autumn 2013 collection.

The collection includes raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests, a three-pack of grey trunks plus loungewear and nightwear pyjamas.

This Bodywear collection goes on sale tomorrow in the men’s departments of H&M stores and online.

Credit: H&M

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Kristal Tin In H&M Conscious Exclusive Collection - 2013 Hong Kong Awards

The 2013 Hong Kong Awards is the equivalent to the Oscars so, like Helen Hunt, Kristal Tin opted to wear a H&M Conscious Collection look on the red carpet.

Thankfully, the end result was far more pleasing to the eye.

The actress wore a strapless ivory top with cascading peplum details, with bi-colour cropped pants.

Her edgy look, which went against the grain, was styled with sparkling Jimmy Choo accessories and a linked gold-and-silver necklace.

I love this look; it’s cool, modern and I love her accessories, but I don’t think I would be happy about this look if someone arrived to the Oscars wearing this.

Credit: H&M & Sina

Coachella 2013 Events Round Up

The first weekend of Coachella in California was a smash-hit—and a lesson in free-spirited fashion that plays by no rules. PYTs dotted the sun-drenched indie music scene, as they made the party rounds, proving that while music may be the star attraction, style obviously occupies the main stage, too.

Diane Kruger: The German actress went for grunge at the H&M Loves Music Coachella 2013 kickoff event at the Merv Griffin Estate in La Quinta, California, where she soaked up the action with boyfriend, Joshua Jackson. Naturally, she donned top-to-toe H&M with a Rolling Stones T-shirt, barely bum-covering patterned shorts and black suede, over-the-knee cowboy boots. Polished waves and a red pout managed to keep this look strangely chic.

AnnaSophia Robb: I nearly didn’t recognize the teen incarnation of Carrie Bradshaw, as she left her ‘Carrie Diaries’ character’s SATC fashion sense (and the Manolos) back in New York City. Instead, AnnaSophia wore a beach-y, striped Lacoste dress and a pair of sneakers for the LACOSTE L!VE 4th Annual Desert Pool Party in Thermal, California.

DJ Mia Moretti: This club kid was looking appropriately hipster-ish at the Harper’s BAZAAR Coachella poolside fete at the Parker Palm Springs in Palm Springs, California. The deejay rocked a denim and lace button-down, a pair of cutoffs and matching platform shoes. Large wooden hoop earrings and a complicated crochet hair band, which I’m still trying to figure out, topped off the look. Odd as it may seem, even Dior had a role in this patchwork outfit, as Mia carried a sleek perforated bag from the label.

Sophia Bush: At the H&M Loves Music Coachella 2013 kickoff event at the Merv Griffin Estate in La Quinta, California, the actress was feeling blue, as she coupled together some of the season’s boldest trends—from her navy midriff-baring top to her printed pajama pants and her leopard-print kitten bedroom slippers by Charlotte Olympia. Statement earrings, an embellished chunk of wrist candy and a blue purse sprinkled with gold hearts finished off this schizophrenic look.

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Victoria Justice In H&M Conscious Exclusive Collection Spring 2013 - H&M's Conscious Exclusive Collection Launch Party

To celebrate the launch of H&M’s Conscious Exclusive Collection, Victoria Justice hosted a party at the H&M Sunset Strip store in West Hollywood, California yesterday afternoon.

Opting to wear a sexy LBD for the occasion, her sweetheart-neckline frock featured an ivory pleated, ruffled detail at the waist for a contemporary spin.

Her $79.95 dress was styled with $49.95 black sandals, from the same collection, and a million-dollar smile.

Sleek straight tresses, a red manicure and matching red lips completed her look.

The H&M Conscious Exclusive Collection is on sale now. Click here to see the full collection.

Credit: H&M & Getty




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