Conscious Commerce, founded by Olivia Wilde and Barbara Burchfield, is an experiment in living (and shopping) with a conscience.
Conscious Commerce is a unique take on philanthropy. Instead of asking people to donate to a good cause out of guilt or even a sense of obligation, Conscious Commerce asks people to donate to charity simply by buying products they want anyway.
The celebration of the opening of The Conscious Pop-Up Shop on Tuesday (April 14) in New York was hosted at an H&M store in the city with Olivia Wilde in attendance.
Showcasing her sustainable style and working a clean silhouette, the actress wore an expertly tailored H&M Conscious Collection white suit, with cape-style split sleeves for an ultra modern, uber cool vibe.
Instead of styling the look with a cami or blouse, Olivia injected some rocker attitude via her vintage Led Zeppelin tee.