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Poppy Delevingne In Mary Katrantzou for Topshop – 2012 Elle Style Awards

Poppy Delevingne took to the red carpet this evening at The Savoy Hotel in London wearing a very summery confection for the 2012 Elle Style Awards.

The model gives us our first look from the Mary Katrantzou for Topshop collection.

This ‘Pheasant’ dress with its structured skirt is awash with vivid, vibrant and intricate florals and opulent serigraph-style print details including Chinese art swirls.

I’m glad she wore her hair and opted for neutral makeup to ensure all the focus stayed on her gorgeous dress.

Beige lace-up sandals completed her look.

The Mary Katrantzou for Topshop collection, including this £350 dress, goes on sale February 17, so mark you calendars.

You can see more over at Topshop.com.

Credit: Style.com & Getty

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Posted by Catherine Kallon on February 13th, 2012 In: Blog, Elle Style Awards, Mary Katrantzou, Poppy Delevingne, Runway To Red Carpet, Topshop

13.02.12 Runway To Red Carpet

Florence Welch In Erdem – 2012 Style Awards

Florence Welch also attended the 2012 Style Awards held in London this evening.

The singer wore a fitted Erdem Spring 2012 dress with three-quarter-length sleeves and a shirt-like collar in a muted blue floral print.

The dress was paired with matching ankle-strap heels by Nicholas Kirkwood.

This fitted look for the singer is a refreshing change as we’re used to seeing her mostly in flowing garments.

The granny-chic print is very Florence and very appropriate for the UK event.

Shiny red locks and collections of rings complete the look.

Granny-chic or Grannish?

Credit: Style.com & Getty

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Posted by Lauren McCarthy on February 13th, 2012 In: Blog, Elle Style Awards, Erdem, Florence Welch, Runway To Red Carpet

13.02.12 Runway To Red Carpet

Pixie Geldolf In Dolce & Gabbana – 2012 Elle Style Awards

Pixie Geldolf hit the red carpet at the 2012 Elle Style Awards at The Savoy Hotel in London this evening on the arm of designer Henry Holland.

She wore a look from Dolce & Gabbana’s produce-inspired Spring 2012 collection, which we’ve seen on the likes of Felicity Jones, Kirsten Dunst and Eva Herzigova.

The socialite’s veggie of choice for the evening was chili peppers, which covered her classic sheath dress.

It seems as though Pixie is going for a modern take on Marilyn Monroe, with bleached blonde hair and bright red lips.

The shoes throw this whole thing off for me. Clunky black suede pumps are far too heavy for the dress, but I have to be thankful she finally decided to dye her roots.

What do you think about Pixie’s shoe choice?

Credit: Style.com & Getty

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Posted by Lauren McCarthy on February 13th, 2012 In: Blog, Dolce & Gabbana, Elle Style Awards, Pixie Geldof, Runway To Red Carpet

13.02.12 Runway To Red Carpet

Rosie Huntington-Whiteley In Antonio Berardi – 2012 Elle Style Awards

Rosie Huntington-Whiteley was one of the first stars to arrive at the 2012 Elle Style Awards held in London this evening.

The model/actress chose an angelic Antonio Berardi Spring 2012 dress.

Her floaty sheer nude dress with leather embroidery has a flowing cape detail which adds to the ethereal theme of the ensemble.

Rosie chose to stick to neutrals with nude satin Sergio Rossi ‘Profile’ sandals, rather than metallic green heels, as seen on the runway, and she opted for an Edie Parker “Lara” nude pearlescent clutch to complement the detail on her dress.

The only pop of colour came via her bright pink lippie.

As always I’m in total awe of Rosie. I can already tell she’s going to be one of the best dressed tonight.

Irene Neuwirth white gold earrings completed her look.

Credit: Style.com & Getty