Pixie Lott was on hand to lend her celebrity status to pimp Blackberry’s new Z10 smartphone today at the Phones 4u store in London’s Oxford Street.

Holding the white version of the handset, the Essex singer was appropriately dressed wearing a Camilla and Marc Spring 2013 mini dress.

The high-necked dress features gold button detailing and an asymmetrical wrap skirt, was styled with all-white accessories, including a white manicure.

She completed her look with a white hair bow – which is apparently having a mini revival thanks to Louis Vuitton’s Spring 2013 collection courtesy of Kerry Washington and Miroslava Duma – a white shoulder bag and white heels, which are also a celebrity favourite at the moment.

Thankfully for Pixie, she is cute enough to pull off this look.

If I could change one thing, I would swap out those leg-stumping ankle-strap heels for something less chunky. At present they look like they are healing broken ankles.

Not going the whole hog on the white theme, she applied a red lip colour to provide the finishing touch.

Credit: Style.com & Getty